Creative Lead, Digital Experience

H&M; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Benefits offered by this job

Staff discount

HIP program

Birthday off

Job summary

H&M Group seeks a Creative Lead, Digital Experience to join the Creative Development team in Stockholm, shaping the digital store experience with strategy and creativity. You will turn ambition into clear concepts that drive brand impact, user engagement and commercial success.

You will lead core creative directions, guide visuals, and ensure cohesive execution across platforms with internal teams and external partners. This is a full-time role based in Stockholm.

Qualifications

• 8+ years of experience in digital creative or design roles.
• A degree in Design, Communication, Strategy, or related field.
• Strong design judgement across digital UI/UX and visual systems.
• Ability to balance brand ambition, usability, and commercial impact.
• Clear communication across Creative, Product, and Commercial teams.

Responsibilities

• Frame ambition into clear creative direction.
• Shape core creative concepts and narrative direction.
• Translate creative intent into design principles for visual identity.
• Lead execution and ensure coherence across products and platforms.
• Provide creative leadership to internal teams and partners.

Skills

Digital design

Brand strategy

UI/UX design

Creative direction

Communication

Education

Design degree

Tools

Adobe Creative Suite

Job description

Commercial Development & Growth is a global function within the H&M Brand. Our mission is to define and deliver the global customer experience strategy - strengthening our brand while enabling profitable growth. Together, we develop, expand and optimise all sales channels, creating the conditions for efficient, tech-enabled operations through strong cross-functional collaboration.

We play a key role in bringing the brand plan to life by shaping an elevated, inspirational and relevant shopping experience. By putting our product at the heart of the journey, we ensure a seamless and competitive experience for our customers.

Within this, the Creative Development department delivers a cohesive brand experience across all channels - anchored in our identity and guided by a clear, consistent and creative vision.

Commercial Development & Growth is a global function within the H&M Brand. Our mission is to define and deliver the global customer experience strategy - strengthening our brand while enabling profitable growth. Together, we develop, expand and optimise all sales channels, creating the conditions for efficient, tech-enabled operations through strong cross-functional collaboration.

We play a key role in bringing the brand plan to life by shaping an elevated, inspirational and relevant shopping experience. By putting our product at the heart of the journey, we ensure a seamless and competitive experience for our customers.

Within this, the Creative Development department delivers a cohesive brand experience across all channels - anchored in our identity and guided by a clear, consistent and creative vision.

Job Description

WHAT YOU’LL DO

We’re now looking for a Creative Lead, Digital Experience to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success.

You will:

• Frame ambition into clear creative direction
  • Develop clear creative briefs that clarify scope, ambition, and priorities
  • Translate strategic input into actionable creative direction that guides digital initiative
  • Define experience principles and creative guardrails with the overall brand direction
• Shape the creative ambition and expression
  • Develop core creative concepts, narrative direction, and emotional ambition for key initiatives
  • Translate creative intent into clear design principles guiding visual identity and storytelling
  • Make informed creative recommendations balancing brand ambition, user experience, and commercial impact
• Secure quality and coherence in execution
  • Apply and uphold creative principles to ensure consistency and distinctiveness across products and platforms
  • Provide creative leadership to internal teams and external partners during concept and design development
  • Ensure execution aligns with the defined creative direction

Qualifications

WHO YOU ARE

We are looking for people with…

• 8+ years experience in digital creative or design roles
• A degree in Design, Communication, Strategy, or a related field
• High design judgement across digital UI/UX and visual systems
• The ability to balance brand ambition, usability, and commercial impact
• Clear communication skills across Creative, Product, and Commercial teams

And people who are…

• Confident in shaping both strategic framing and creative direction within product-led environments
• Collaborative, with a proactive and solution-focused mindset
• Comfortable leading creative conversations and influencing stakeholders
• Strategic thinkers and conceptually strong

Additional Information

This is a full time permanent position based in Stockholm at our offices.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the programhere.
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.