Community & Content Lead, Tobii Gaming

Tobii; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Tobii is seeking a hands-on Community & Content Lead for Tobii Gaming to own the voice across key communities and channels. You will build engagement, publish content across formats, and nurture creator, ambassador and partner relationships.

You will turn insights into action, drive launches, campaigns and events, and collaborate with product, marketing and ecommerce to grow awareness and community impact.

Qualifications

• Experience building and growing engaged gaming communities.
• Experience creating digital content across formats.
• Experience with creators, influencers or ambassador programs.
• Ability to combine strategic thinking with hands-on execution.
• Strong communication and native-level English.
• Familiarity with flight sims, space sims, sim racing is a plus.

Responsibilities

• Own and execute Tobii Gaming’s community and social strategy across platforms.
• Create and publish content across formats, including short-form video.
• Identify trends and opportunities within gaming communities.
• Develop ambassador and influencer programs with performance tracking.
• Collaborate with product, partner marketing and ecommerce teams.
• Use data and metrics to improve content and engagement.

Skills

Community growth

Content creation

Creator programs

Data-driven

English proficiency

Gaming communities

Job description

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology. Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments.

We are now looking for a hands-on and community-driven Community & Content Lead to take ownership of Tobii Gaming’s social presence, creator ecosystem and community engagement.

The Opportunity

As Community & Content Lead, you will become the voice of Tobii Gaming across our key communities and channels. This is a unique opportunity to connect with a passionate global gaming audience while working at the intersection of technology, content and community. You will own both the strategy and execution for Tobii Gaming’s community and social presence, creating content, joining conversations and building meaningful relationships with gamers, creators, ambassadors and partners. By turning insights and trends into action, you will help strengthen Tobii Gaming’s position in the market. You will also meet the community where it happens, joining selected gaming events, partner activities and industry gatherings.

Responsibilities

• Own and execute Tobii Gaming’s community and social media strategy across key platforms, building engagement and strong relationships with gamers, creators and ambassadors
• Create and publish relevant content across formats and channels, bringing product launches, campaigns, gaming trends and community moments to life
• Identify trends, conversations and opportunities within gaming communities and turn them into impactful initiatives
• Develop and manage the ambassador and influencer programs, including creator relationships, activations and performance tracking
• Collaborate closely with product, partner marketing and ecommerce teams to drive awareness, engagement and growth
• Use community insights, data and performance metrics to continuously improve content, communication and future opportunities

Qualifications

• Experience building and growing engaged gaming communities across social platforms
• Experience creating digital content across formats such as social posts, short-form video and community-driven content
• Experience working with creators, influencers or ambassador programs
• Ability to combine strategic thinking with hands-on execution, using insights and data to continuously improve engagement and growth
• Strong communication skills and native-level English
• Familiarity with communities around flight sims, combat sims, space sims, and sim racing is a strong plus, but not required

Who are you?

We believe you are a creator and community builder at heart. You understand how to create engagement through conversations, trust and genuine relationships. You are curious, proactive and always close to what is happening in the gaming world, whether it is a new trend, creator or community opportunity. You enjoy moving between strategy and hands-on execution, turning ideas into content, initiatives and experiences that create real impact.