Community & Content Lead - Gaming

Tobii; Stockholms kommun; On-site; SEK 550,000 - 800,000; Full time

Job summary

Tobii Gaming is seeking a hands-on Community & Content Lead to own Tobii Gaming’s social presence and creator ecosystem. You will connect with a global gaming audience, turning insights into engaging content, conversations and initiatives.

You will manage ambassador and influencer programs, collaborate closely with product, marketing and ecommerce teams, and participate in events to strengthen Tobii’s position in the market.

Qualifications

• Experience building and growing engaged gaming communities across social platforms.
• Experience creating digital content across formats such as social posts and short-form video.
• Experience working with creators, influencers or ambassador programs.
• Ability to combine strategic thinking with hands-on execution using insights and data to continuously improve engagement.
• Strong communication skills and native-level English.
• Familiarity with communities around flight sims, combat sims, space sims and sim racing is a plus.

Responsibilities

• Own and execute Tobii Gaming’s community and social media strategy across key platforms, building engagement and strong relationships with gamers, creators and ambassadors.
• Create and publish content across formats and channels, bringing product launches, campaigns, gaming trends and community moments to life.
• Identify trends, conversations and opportunities within gaming communities and turn them into impactful initiatives.
• Develop and manage the ambassador and influencer programs, including creator relationships, activations and performance tracking.
• Collaborate closely with product, partner marketing and ecommerce teams to drive awareness, engagement and growth.
• Use community insights, data and performance metrics to continuously improve content, communication and future opportunities.
• Join selected gaming events, partner activities and industry gatherings.

Skills

Community building

Social media engagement

Creator partnerships

Strategic analysis

English proficiency

Gaming trends awareness

Job description

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology.

Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments.

We are now looking for a hands‑on and community‑driven Community & Content Lead to take ownership of Tobii Gaming’s social presence, creator ecosystem and community engagement.

The Opportunity

As Community & Content Lead, you will become the voice of Tobii Gaming across our key communities and channels. This is a unique opportunity to connect with a passionate global gaming audience while working at the intersection of technology, content and community.

You will own both the strategy and execution for Tobii Gaming’s community and social presence, creating content, joining conversations and building meaningful relationships with gamers, creators, ambassadors and partners. By turning insights and trends into action, you will help strengthen Tobii Gaming’s position in the market.

You will also meet the community where it happens, joining selected gaming events, partner activities and industry gatherings.

Your mission

• Own and execute Tobii Gaming’s community and social media strategy across key platforms, building engagement and strong relationships with gamers, creators and ambassadors
• Create and publish relevant content across formats and channels, bringing product launches, campaigns, gaming trends and community moments to life
• Identify trends, conversations and opportunities within gaming communities and turn them into impactful initiatives
• Develop and manage the ambassador and influencer programs, including creator relationships, activations and performance tracking
• Collaborate closely with product, partner marketing and ecommerce teams to drive awareness, engagement and growth
• Use community insights, data and performance metrics to continuously improve content, communication and future opportunities

We hope you have

• Experience building and growing engaged gaming communities across social platforms
• Experience creating digital content across formats such as social posts, short‑form video and community‑driven content
• Experience working with creators, influencers or ambassador programs
• Ability to combine strategic thinking with hands‑on execution, using insights and data to continuously improve engagement and growth
• Strong communication skills and native‑level English
• Familiarity with communities around flight sims, combat sims, space sims, and sim racing is a strong plus, but not required

Who are you?

We believe you are a creator and community builder at heart. You understand how to create engagement through conversations, trust and genuine relationships.

You are curious, proactive and always close to what is happening in the gaming world, whether it is a new trend, creator or community opportunity.

You enjoy moving between strategy and hands‑on execution, turning ideas into content, initiatives and experiences that create real impact.