Global Community Strategist for The Division

Massive Entertainment – A Ubisoft Studio; Malmö kommun; On-site; SEK 420,000 - 640,000; Full time

Job summary

Massive Entertainment – A Ubisoft Studio in Malmö is seeking a Community Developer to build and grow player communities for Tom Clancy’s The Division. You will lead strategic community programs, shape player feedback, and coordinate with global teams across blogs, videos, livestreams, and social channels.

Successful candidates will have experience in AAA gaming communities and strong communication skills to drive engagement and trust with players worldwide.

Qualifications

• Intermediate experience managing online communities and developing strategic plans or programs with demonstrable success in a professional setting within the games industry, ideally AAA
• Extensive experience in the gaming industry with multiple platforms is a strong plus
• Experience in social media marketing or with digital asset creation (video, photo, podcasts, livestreams) is a strong plus

Responsibilities

• Develop and execute community strategic plans through a variety of content tactics that support Production objectives and augment marketing strategy
• Develop and grow existing communities in alignment with wider business objectives
• Coordinate communication, activities, and initiatives with multiple global departments for consistent messaging
• Leverage Community Managers and partner resources to create meaningful content for players (blogs, podcasts, interviews, infographics, & more)
• Act as spokesperson for the assigned brand; coordinate community-centric events
• Collaborate with Social Media Manager to define and report on content KPIs and ROI
• Support milestones such as betas and launches to meet KPIs and advocate for player experience
• Shape player feedback cycles and insights to influence game experiences and positioning
• Coordinate with live teams for post-launch communications and patch content delivery
• Produce internal reports on community feedback and expectations
• International travel may be required
• Comfortable being on camera and hosting livestreams

Skills

Community management

Strategic planning

Content creation

Social media marketing

Stakeholder collaboration

Public speaking

Job description

Tom Clancy’s The Division, Marketing, Malmö

Job Description
We are looking for a Community Developer in Massive who will be responsible for establishing and growing our communities around Ubisoft’s games with a proficiency in player communications, game improvements and feedback cycles, and deployment and maintenance of best practices.

They will lead the global community strategy on specific brand (Tom Clancy’s The Division), create and execute global plans, and work with a distributed international team that is focused on building relationships and earning trust with players around the world, contributing to our global business growth opportunities.

This position will also provide guidance to cross-functional team members, facilitating collaborative planning and executing commitments at high-quality standards. As a member of the global community team, this position will be integrated with lead development studios.

Core duties and responsibilities include the following. Other duties may be assigned.

• Develop and execute community strategic plans through a variety of content tactics, which support Production objectives and augment the overall marketing strategy
• Develop and grow existing communities in alignment with wider business objectives
• Coordinate communication, activities, and initiatives with multiple global departments for consistent and cohesive messaging
• Leverage Community Managers, transversal teams, and relevant partner resources to create meaningful content for our players (example: blogs, podcasts, interviews, infographics, & more)
• Act as one of the spokespersons for the assigned brand(s). Coordinate community-centric events including, but not limited to: studio visits from fans, developer dialogues, and tournaments
• Collaborate with portfolio’s Social Media Manager to define and report on content KPIs to demonstrate success and ROI of community programs and content
• Support internal & external milestones, such as betas and launches, to ensure KPIs are met and to advocate for the player experience
• Act as a primary representative for players’ needs within Production and Publishing teams to positively influence development and communications positioning, on behalf of our players and business objectives
• Shape player feedback cycles and provide insights to Production and Publishing teams to influence game experiences, stimulate player retention, and assist in positioning messaging and marketing beats
• Collaborate and coordinate with live teams for post-launch communication. Set expectations on applicable situations such as patch content, status, and delivery
• Manage and produce internal reports on community feedback, activity, & expectations
• International travel may be required
• Comfortable being on camera and hosting livestreams

This position will be part of multiple cross-functional projects, working with Community Managers, Marketing, Production, and Video Editor teams, among others.

Qualifications
Relevant experience

• Intermediate experience managing online communities and developing strategic plans or programs with demonstrable success in a professional setting within the games industry, ideally AAA
• An extensive experience in the gaming industry, with multiple gaming platforms, would be a strong plus
• Experience in social media marketing or with digital asset creation (video, photo, podcasts, live stream etc.) is also a strong plus

Skills and knowledge

• Knowledge and strong interest in Tom Clancy’s The Division
• Strong understanding of building and maintaining the growth of video game communities as well as developing and executing strategic player engagement plans
• Extensive knowledge of social media platforms (Instagram, Twitter/X, Facebook, TikTok, Discord, Reddit, Steam etc.) is required
• Experience working in a demanding production environment, with multiple deadlines, metrics for success, and stakeholders
• Proven track record of working with various stakeholders to filter and implement player feedback
• Having worked on AAA live-titles is a strong plus
• Experience with supervising fan sites, communities, or official forums is required

Sounds good?
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