Community & Content Lead - Gaming

Tobii AB; Danderyds kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Tobii AB is seeking a hands-on Community & Content Lead for Tobii Gaming to own the social presence, creator ecosystem and community engagement. You will build relationships with gamers, creators and ambassadors, publish content across formats, and drive growth through insights and performance metrics.

This role blends strategic thinking with hands-on execution and requires strong English communication and a passion for gaming communities.

Qualifications

• Experience building and growing engaged gaming communities across social platforms.
• Experience creating digital content across formats such as social posts and short‑form video.
• Experience working with creators, influencers or ambassador programs.
• Ability to combine strategic thinking with hands‑on execution, using insights and data to continuously improve engagement and growth.
• Strong communication skills and native‑level English.

Responsibilities

• Own and execute Tobii Gaming’s community and social media strategy across key platforms, building engagement and strong relationships with gamers, creators and ambassadors.
• Create and publish content across formats and channels, bringing product launches, campaigns, gaming trends and community moments to life.
• Identify trends, conversations and opportunities within gaming communities and turn them into impactful initiatives.
• Develop and manage the ambassador and influencer programs, including creator relationships, activations and performance tracking.
• Collaborate closely with product, partner marketing and ecommerce teams to drive awareness, engagement and growth.
• Use community insights, data and performance metrics to continuously improve content, communication and future opportunities.

Skills

Gaming communities

Content creation

Creator programs

Strategic + hands-on

Communication (English)

Sims familiarity

Job description

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology.

Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments.

We are now looking for a hands‑on and community‑driven Community & Content Lead to take ownership of Tobii Gaming’s social presence, creator ecosystem and community engagement.

The Opportunity

As Community & Content Lead, you will become the voice of Tobii Gaming across our key communities and channels. This is a unique opportunity to connect with a passionate global gaming audience while working at the intersection of technology, content and community.

You will own both the strategy and execution for Tobii Gaming’s community and social presence, creating content, joining conversations and building meaningful relationships with gamers, creators, ambassadors and partners. By turning insights and trends into action, you will help strengthen Tobii Gaming’s position in the market.

You will also meet the community where it happens, joining selected gaming events, partner activities and industry gatherings.

Your mission

• Own and execute Tobii Gaming’s community and social media strategy across key platforms, building engagement and strong relationships with gamers, creators and ambassadors
• Create and publish relevant content across formats and channels, bringing product launches, campaigns, gaming trends and community moments to life
• Identify trends, conversations and opportunities within gaming communities and turn them into impactful initiatives
• Develop and manage the ambassador and influencer programs, including creator relationships, activations and performance tracking
• Collaborate closely with product, partner marketing and ecommerce teams to drive awareness, engagement and growth
• Use community insights, data and performance metrics to continuously improve content, communication and future opportunities

We hope you have

• Experience building and growing engaged gaming communities across social platforms
• Experience creating digital content across formats such as social posts, short‑form video and community‑driven content
• Experience working with creators, influencers or ambassador programs
• Ability to combine strategic thinking with hands‑on execution, using insights and data to continuously improve engagement and growth
• Strong communication skills and native‑level English
• Familiarity with communities around flight sims, combat sims, space sims, and sim racing is a strong plus, but not required

Who are you?

We believe you are a creator and community builder at heart. You understand how to create engagement through conversations, trust and genuine relationships.

You are curious, proactive and always close to what is happening in the gaming world, whether it is a new trend, creator or community opportunity.

You enjoy moving between strategy and hands‑on execution, turning ideas into content, initiatives and experiences that create real impact.

The recruitment process

Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!