Business Development Manager Sweden & Finland

Legamaster; Sweden; On-site; SEK 900,000 - 1,300,000; Full time

Benefits offered by this job

30 days holiday

Performance-based bonuses

International team environment

Job summary

Legamaster is seeking a Business Development Manager for Sweden and Finland (with occasional involvement in Norway) to drive reseller and online channel growth. This hunter role focuses on onboarding partners, expanding market presence, and delivering strategic collaboration across the region.

You will work with internal teams in the Netherlands for support while building a regional service network and achieving revenue targets through acquisition and partner development.

Qualifications

• Proven experience in business development, channel sales, or account management within B2B.
• Strong track record in acquiring new partners and growing channel presence.
• Excellent communication and negotiation skills with stakeholders at multiple levels.

Responsibilities

• Develop and execute a regional business development strategy for Sweden and Finland via resellers and e-commerce.
• Identify and onboard new resellers and strategic partners to grow market share and revenue.
• Manage and grow a portfolio of existing customers through engagement and joint business planning.
• Build and maintain a reliable service and support network across the region.
• Support partners with tailored sales strategies, product training, and marketing initiatives.
• Monitor partner performance, set targets, and drive results using data-driven insights.
• Conduct regular meetings, reviews and workshops to maintain partner engagement.

Skills

Business development

Channel sales

Relationship building

Negotiation

Account management

Tools

CRM

Job description

As Business Development Manager Sweden & Finland - Project Sales, your mission is to grow and strengthen Legamaster's reseller and online channel ecosystem across Sweden and Finland, with occasional involvement in Norway. You will be the driving force behind new business development, focusing on acquisition, relationship building, and expanding our market presence in the region.

This is a true hunter role: you thrive on identifying opportunities, onboarding new partners, and creating long-term value through strategic collaboration. You will be responsible for setting up a solid support and service network in the region, while inside sales and operational support are provided from our headquarters in the Netherlands.

Key responsibilities

Your key responsibilities include:

• Develop and execute a regional business development strategy focused on expanding Legamaster's presence in Sweden and Finland through reseller and e-commerce channels.
• Identify and onboard new resellers and strategic partners to grow market share and drive revenue.
• Manage and grow a portfolio of existing customers, strengthening relationships through engagement, joint business planning, and performance support.
• Build and maintain a reliable service and support network to ensure customer satisfaction and operational excellence across the region.
• Support partners with tailored sales strategies, product training, and marketing initiatives to boost sell-in and sell-out performance.
• Monitor partner performance, set targets, and proactively drive results through data-driven insights.
• Conduct regular in-person and virtual meetings, reviews, and workshops to maintain strong partner engagement and alignment.
• Collaborate closely with internal teams in the Netherlands (including marketing, product management, and customer service) to ensure seamless execution and customer success.
• Stay ahead of market trends and competitor activity to identify new opportunities and adapt strategies accordingly.
• Report KPIs, market insights, and progress to the Director Project Sales, contributing to strategic decision-making.

This role is ideal for

A proactive, relationship-driven professional who thrives on creating new business opportunities and building lasting relationships. You enjoy working independently across markets and have a strong commercial instinct. To be successful in this role, you bring:

• Proven experience in business development, channel sales, or account management within a B2B environment.
• A strong track record in acquisition and channel growth, ideally in office supplies, office furniture, B2B distribution, or e-commerce.
• Excellent communication and negotiation skills, with the ability to engage stakeholders at various levels.
• A self-driven, results-oriented mindset with a hands-on approach to building business.
• The ability to work independently across multiple markets, managing priorities and driving initiatives.
• Fluency in English and Swedish; knowledge of Finnish or Norwegian is an advantage.
• Willingness to travel regularly across Sweden, Finland, and occasionally Norway to meet customers and attend event or our office in The Netherlands or Germany.

About Legamaster

Legamaster is a part of the edding Group, an international brand renowned for its innovative and high-quality products that support communication and creativity. Within the group, the business unit CoWo (Collaborative Working) focuses on developing visual collaboration solutions that spark creativity and enhance interaction. We do this under the brand Legamaster, a trusted name in the world of visual communication for decades.

Legamaster offers a broad product portfolio built on two pillars:

• Traditional visual communication: such as whiteboards, flipcharts, and notice boards - essential tools for effective collaboration in meeting rooms, classrooms, and offices.
• Electronic visual communication: including large-format touchscreens and interactive displays - modern solutions that elevate digital collaboration to the next level.

Our sales organization is structured into two key divisions: TeC (Traditional Trade & e-Commerce) - focusing on reseller and online channels and Project Sales - delivering large-scale, customized solutions for professional environments. This role focusses on the Project Sales side of the business.

At edding, we believe that business success goes hand in hand with social responsibility. We actively contribute to sustainability, support social initiatives, and strive to make a positive impact on the communities we serve. Our organizational culture is built on four core values:

• Pioneering spirit - we keep our tradition of daring beginnings
• Authenticity - we walk our talk to make real impact
• Truly caring - we work responsibly for the benefit of our company, people, and planet

From our offices located in Germany, Netherlands, France, UK, we work with an enthusiastic team to shape the future of visual communication - with a strong focus on people, technology, and society.

At edding, you get more than just a job—you become part of a family-owned international company with a strong market presence and a people-first culture. We offer a dynamic environment where innovation, collaboration, and personal growth go hand in hand.

Here’s what you can expect:

• A role with high autonomy and the freedom to shape your region and make a real impact.
• A place in an international team where independence and responsibility are valued.
• All the tools and hardware you need to perform your work efficiently.
• A competitive compensation package, including performance-based bonuses.
• A strong focus on work-life balance, with up to 30 holidays for full-time employees.
• Genuine attention to the person behind the professional - we believe in a workplace where you can be yourself.
• A structured dialogue and feedback cycle to support continuous growth.
• Internal development programs such as leadership training and project management workshops.
• Interactive value workshops that bring our core values to life.
• Access to a wide range of learning resources via the edding Academy.

Join us and help shape the future of visual collaboration - while growing professionally in a supportive and forward-thinking environment.

Are we a match?

Are you ready to make an impact within an innovative and people-focused organization? Does the idea of helping shape the future of visual collaboration excite you? Then we'd love to get to know you!

She will be happy to tell you more about the position and how you can contribute to our shared ambition.