Trade Marketing Manager

Foreground Consultancy; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food manufacturer is seeking a Trade Marketing Manager for their office in Riyadh. This role focuses on developing trade marketing strategies to drive sales and profitability. The ideal candidate has over 12 years of experience in the food industry, excellent communication skills in English, and knowledge of trade marketing principles. Strong negotiation and leadership skills are essential. This position offers a dynamic opportunity to enhance brand visibility and drive successful marketing campaigns.

Qualifications

• 12+ years in the food industry with Sales & Trade Marketing experience.
• Excellent English communication skills; Arabic is a plus.
• Proven experience in trade marketing, preferably in the food industry.

Responsibilities

• Develop and execute trade marketing strategies to achieve sales targets.
• Collaborate with sales teams to understand market needs and trends.
• Manage trade marketing budgets to maximize ROI.
• Identify and evaluate trade marketing opportunities to enhance brand visibility.
• Build and maintain relationships with retail partners and distributors.
• Analyze sales data and market trends for optimization opportunities.
• Create promotional materials that effectively communicate brand value.
• Provide reports on trade marketing performance to stakeholders.

Skills

Trade marketing

Sales strategies

Negotiation skills

Leadership

Communication

Education

Bachelor's degree in business or related field

Master's degree

Tools

ERP Systems (SAP)

Job description

We are partnering with an F&B Manufacturer offering a diverse range of food products. They are looking for a Proficient Trade Marketing Manager for their head office in Riyadh. This role involves developing and executing trade marketing strategies to drive sales and profitability within the food marketing industry.

Responsibilities

• Develop and execute trade marketing strategies and plans to achieve sales targets and profitability objectives in alignment with overall marketing and business goals.
• Collaborate with sales teams to understand customer needs, market trends, and competitive landscape to create effective trade marketing programs and promotions.
• Develop and manage trade marketing budgets, ensuring optimal resource allocation to maximize return on investment.
• Identify and evaluate trade marketing opportunities, including trade shows, events, promotions, and sponsorships, to enhance brand visibility and drive sales.
• Build and maintain strong relationships with key retail partners and distributors to negotiate and execute joint marketing initiatives and promotional campaigns.
• Analyze sales data, market trends, and consumer insights to assess the effectiveness of trade marketing activities and identify optimization opportunities.
• Work closely with the marketing team to create trade marketing materials, such as point‑of‑sale materials, promotional materials, and sales presentations, that effectively communicate brand value propositions and drive sales.
• Provide regular reports and updates on trade marketing performance, including sales performance, ROI analysis, and key performance indicators (KPIs), to internal stakeholders and management.

Qualifications

• Bachelor's degree in business, or a related field. Master's degree preferred.
• 12+ Years in the food industry with Sales & Trade Marketing Operation experience.
• Excellent English communication skills, Arabic is a PLUS.
• Proven experience in trade marketing, preferably in the food marketing industry.
• Strong understanding of trade marketing principles, strategies, and tactics.
• Strong negotiation, leadership and relationship‑building skills.
• Familiar with ERP Systems (SAP/SAP Reports is a PLUS).