Trade Marketing Lead - Destinations & Experiences

Qiddiya | القدية; Riyadh; On-site; SAR 240,000 - 420,000; Full time

Job summary

Qiddiya is seeking an Assistant Manager - Trade Marketing to develop and execute trade marketing strategies across its destinations, attractions, experiences, and campaigns. The role collaborates with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations to ensure campaigns reach target audiences and deliver measurable outcomes.

The role focuses on generating awareness, demand, conversion, and revenue while maximizing marketing ROI and visitation

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years in trade/brand/destination marketing.
• Experience with go-to-market strategies and promotional campaigns.
• Experience in tourism, entertainment, hospitality, travel sectors preferred.

Responsibilities

• Develop and execute trade marketing strategies aligned with objectives.
• Plan marketing activities across trade partners, distributors, and channels.
• Develop trade activation plans to drive demand and visitation growth.
• Support seasonal campaigns, destination launches, and new products.
• Create integrated go-to-market plans for attractions and offers.
• Coordinate cross-functional launch activities with multiple teams.
• Monitor promotions and optimize revenue and conversions.
• Manage performance metrics, ROI, and reporting.
• Build relationships with internal and external marketing partners.

Skills

Trade marketing

Go-to-market

Campaign management

Stakeholder management

ROI analysis

Education

Bachelor's degree in Marketing

Job description

Qiddiya is seeking an Assistant Manager - Trade Marketing to develop and execute trade marketing strategies across its destinations, attractions, experiences, and campaigns. The role collaborates with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations to ensure campaigns reach target audiences and deliver measurable outcomes.

The role focuses on generating awareness, demand, conversion, and revenue while maximizing marketing ROI and visitation