Trade Marketing Lead — Destination Experiences

Qiddiya; Riyadh; On-site; SAR 150,000 - 210,000; Full time

Job summary

Qiddiya seeks an Assistant Manager – Trade Marketing to craft and execute trade marketing strategies across its destinations, attractions, experiences, and campaigns, driving awareness, demand, conversion, and revenue.

In collaboration with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams, you will ensure initiatives reach target audiences and deliver measurable business outcomes while optimizing ROI and visitation growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years in Trade/Brand/Destination Marketing.
• Experience in go-to-market strategies and promotional campaigns.
• Experience in marketing performance and ROI reporting.
• Experience in tourism/entertainment/hospitality sectors preferred.

Responsibilities

• Develop and execute trade marketing strategies aligned with objectives across destinations, attractions, experiences, and campaigns.
• Plan and execute activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop trade activation plans to drive demand, lead conversion, and visitation growth.
• Coordinate with Marketing, Commercial, Digital, Partnerships, and Operations to ensure timely delivery of assets and activation materials.
• Monitor performance, optimize campaigns, and report on ROI for management.

Skills

Trade marketing

Go-to-market

Promotional campaigns

Consumer propositions

Demand generation

ROI analysis

Stakeholder management

Education

Bachelor's degree

Job description

Qiddiya seeks an Assistant Manager – Trade Marketing to craft and execute trade marketing strategies across its destinations, attractions, experiences, and campaigns, driving awareness, demand, conversion, and revenue.

In collaboration with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams, you will ensure initiatives reach target audiences and deliver measurable business outcomes while optimizing ROI and visitation growth.