Strategic Alliances & Technology Marketing Lead

Ernst & Young AE; Riyadh; On-site; SAR 320,000 - 420,000; Full time

Job summary

EY MENA in Riyadh is seeking a highly motivated Brand Marketing and Communications manager to lead end-to-end B2B campaigns for alliances and technology. You will orchestrate multi-channel programs that build demand, raise brand visibility and support growth across the regional network.

In this role you will translate business priorities into integrated go-to-market plans, develop messaging, manage events and co-branding initiatives, and collaborate with leaders, service lines and external

Qualifications

• Bachelor's degree in marketing, communications, business or related discipline; 10+ years in B2B marketing, technology marketing or a communications agency environment.
• Experience with technology or business alliances and delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels.
• Strong project management, stakeholder management and analytical skills, with knowledge of audience segmentation, campaign activation, budget management and performance measurement.
• Excellent written and verbal communication skills in English and Arabic.
• Ideally experience managing internal creative teams and external agencies.
• Experience in professional services, technology or consulting.
• Based in Riyadh, Kingdom of Saudi Arabia.

Responsibilities

• Lead planning, execution, and measurement of integrated B2B marketing programs for EY MENA's alliances and technology agenda.
• Coordinate go-to-market planning, campaign delivery, events, governance and performance reporting.
• Develop messaging, briefs, creative content and support co-branded thought leadership pieces.
• Collaborate with leaders, service lines, industry teams and external agencies to maximize campaign impact.
• Manage events, conferences and leadership forums with cross-border collaboration.
• Ensure compliance with EY brand, independence, legal and risk management requirements.

Skills

Project management

Stakeholder management

Analytical skills

Campaign activation

Budget management

English & Arabic

Education

Bachelor's degree in marketing/communications

Job description

EY MENA in Riyadh is seeking a highly motivated Brand Marketing and Communications manager to lead end-to-end B2B campaigns for alliances and technology. You will orchestrate multi-channel programs that build demand, raise brand visibility and support growth across the regional network.

In this role you will translate business priorities into integrated go-to-market plans, develop messaging, manage events and co-branding initiatives, and collaborate with leaders, service lines and external