Assistant Director - Alliances & Technology Manager

Ernst & Young AE; Riyadh; On-site; SAR 320,000 - 420,000; Full time

Job summary

EY MENA in Riyadh is seeking a highly motivated Brand Marketing and Communications manager to lead end-to-end B2B campaigns for alliances and technology. You will orchestrate multi-channel programs that build demand, raise brand visibility and support growth across the regional network.

In this role you will translate business priorities into integrated go-to-market plans, develop messaging, manage events and co-branding initiatives, and collaborate with leaders, service lines and external

Qualifications

• Bachelor's degree in marketing, communications, business or related discipline; 10+ years in B2B marketing, technology marketing or a communications agency environment.
• Experience with technology or business alliances and delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels.
• Strong project management, stakeholder management and analytical skills, with knowledge of audience segmentation, campaign activation, budget management and performance measurement.
• Excellent written and verbal communication skills in English and Arabic.
• Ideally experience managing internal creative teams and external agencies.
• Experience in professional services, technology or consulting.
• Based in Riyadh, Kingdom of Saudi Arabia.

Responsibilities

• Lead planning, execution, and measurement of integrated B2B marketing programs for EY MENA's alliances and technology agenda.
• Coordinate go-to-market planning, campaign delivery, events, governance and performance reporting.
• Develop messaging, briefs, creative content and support co-branded thought leadership pieces.
• Collaborate with leaders, service lines, industry teams and external agencies to maximize campaign impact.
• Manage events, conferences and leadership forums with cross-border collaboration.
• Ensure compliance with EY brand, independence, legal and risk management requirements.

Skills

Project management

Stakeholder management

Analytical skills

Campaign activation

Budget management

English & Arabic

Education

Bachelor's degree in marketing/communications

Job description

At EY we re all in to shape your future with confidence We ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go Join EY and help to build a better working world

The opportunity

We are looking for a highly motivated and talented Brand Marketing and Communications BMC Alliances and Technology Manager to create and manage campaigns within the Strategic Programs pillar You will orchestrate the end-to-end delivery of multi-channel marketing initiatives and communications strategies that strengthen relationships increase market visibility generate demand and support EY MENA s growth ambitions Working closely with Alliance and Technology leaders service lines industry teams and BMC colleagues across the region and global network you will translate business priorities into impactful marketing programs and go-to-market initiatives through a unified strategic approach This role combines strategic thinking with hands‑on execution requiring you to manage multiple initiatives build stakeholder engagement enhance brand visibility and measure campaign effectiveness

Your key responsibilities

You will lead the planning execution and measurement of integrated B2B marketing programs for EY MENA s alliances and technology agenda Your day-to-day work will span go-to-market planning campaign delivery stakeholder engagement events project governance and performance reporting

Strategy and go-to-market planning

Support the development execution and measurement of a marketing strategy and annual plans Align priorities with broader regional growth industry service line and budget objectives Identify opportunities to strengthen the market positioning of EY and its approved alliance partners through coordinated go-to-market campaigns

Integrated marketing and campaign delivery

Lead the planning and execution of integrated multi-channel B2B campaigns that generate demand build awareness and support business growth Develop messaging campaign briefs creative writing and messaging content Help deliver and support communications and activation plans across digital social media PR internal comms executive engagement and other channels Support the development and distribution of co-branded thought leadership reports articles and case studies with the support of Marketing and Insights team leads

Skills and attributes for success

You will bring a collaborative commercially minded approach combining strategic perspective with disciplined execution You will be able to build credibility with senior stakeholders translate business priorities into clear marketing programs and deliver measurable outcomes in a fast-paced matrixed environment

Events

programs and stakeholder engagement Plan and support events conferences client programs and leadership forums including programs aligned to sectors such as Government and Industry where required Build strong relationships with EY leaders business stakeholders external agencies and marketing teams across borders Act as a trusted BMC advisor on marketing strategy activation branding governance and campaign execution Collaborate with BMC specialists across pillars to maximize campaign impact

Project management

reporting and governance Manage multiple projects simultaneously ensuring effective planning budget management and delivery against agreed objectives Monitor campaign performance budgets and provide insights reporting and recommendations to senior stakeholders Ensure compliance with EY brand independence legal and risk management requirements particularly for co-branding arrangements and memoranda of understanding Drive continuous improvement by identifying opportunities to enhance processes collaboration and marketing effectiveness

To qualify for the role

A bachelor s degree in marketing, communications, business or a related discipline, or equivalent professional experience. 10 or more years of experience in B2B marketing, technology marketing or a communications agency environment, ideally within a large, matrixed organization. Demonstrated experience with technology or business alliances and the delivery of co-branded campaigns, content, events and go-to-market programs across digital and social channels. Strong project management, stakeholder management and analytical skills, with sound knowledge of audience segmentation, campaign activation, budget management and performance measurement. Excellent written and verbal communication skills in English and Arabic, with the ability to work independently, exercise sound judgement and manage competing priorities. Ideally, you ll also have Experience managing internal creative teams and external agencies. Experience in professional services, technology or consulting. A proactive, innovative mindset focused on continuous improvement, together with the ability to be based in Riyadh, Kingdom of Saudi Arabia.

What we look for

We re looking for a collaborative and commercially minded marketing professional who can balance strategy with execution, build credibility with senior stakeholders and deliver measurable business outcomes. You will be comfortable managing ambiguity, bringing together diverse teams and helping advance EY BMC s growth ambitions.