Senior Specialist, Digital Marketing

Alfanar Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading real estate development firm in Riyadh is seeking a Digital Marketing Specialist to drive marketing strategies and enhance brand presence. The ideal candidate will lead digital campaigns, collaborate with teams, and manage SEO for projects, ensuring effective lead generation. With a focus on content creation and data analysis, the candidate will contribute to online sales and brand awareness across various digital platforms. This role requires a minimum of 2 years of experience in digital marketing and a Bachelor’s in Marketing or Communication.

Benefits

Competitive salary

Opportunities for professional growth

Dynamic work environment

Qualifications

• 2-5 years of experience in digital marketing, preferably in real estate.
• Proficiency in SEO and digital marketing tools.
• Ability to analyze performance metrics and adjust strategies.

Responsibilities

• Lead digital marketing strategy development for real estate projects.
• Create engaging content for various digital platforms.
• Manage social media campaigns across key platforms.

Skills

Digital Marketing Strategy

SEO

Content Creation

Social Media Management

Data Analysis

Education

Bachelor Degree in Marketing & Communication

Tools

Google Ads

Social Media Tools

CRM Systems

Job description

Leading the development and execution of digital marketing strategies to promote our real estate projects, strengthen brand presence, generate high-quality leads, and drive online sales. Collaborate with the marketing team, sales department, and key stakeholders to ensure the effective delivery of digital campaigns and initiatives that attract potential buyers and investors.

Job Purpose

Leading the development and execution of digital marketing strategies to promote our real estate projects, strengthen brand presence, generate high-quality leads, and drive online sales. Collaborate with the marketing team, sales department, and key stakeholders to ensure the effective delivery of digital campaigns and initiatives that attract potential buyers and investors.

Key Accountability Areas

• Digital Marketing Strategy Development:
  • Lead the development and execution of comprehensive digital marketing strategies tailored to real estate development projects.
  • Oversee the planning and management of multi-channel digital campaigns, including Google Ads, social media, email marketing, and SEO.
  • Establish and monitor key performance indicators (KPIs) to ensure alignment with business goals and campaign success.
• Content Creation & Management:
  • Drive the creation of high-impact content for websites, blogs, social media, and email campaigns to highlight real estate offerings and engage target audiences.
  • Provide strategic direction and collaborate with designers, videographers, and copywriters to produce visually compelling and brand-consistent content.
  • Oversee content calendars and ensure messaging consistency across all digital platforms.
• Search Engine Optimization (SEO):
  • Strategize and implement advanced SEO practices, both on-page and off-page, to boost website visibility and ranking.
  • Conduct in-depth keyword research and competitor analysis, leveraging insights to optimize SEO efforts.
  • Guide the optimization of landing pages, blog posts, and site architecture to enhance organic search performance.
• Social Media Management:
  • Develop and lead the execution of social media strategies across key platforms including Facebook, Instagram, LinkedIn, and X (formerly Twitter).Foster community engagement, manage online interactions, and enhance the brand's digital presence.
  • Analyze trends and competitor activity to refine social media tactics and improve audience reach.
• Paid Advertising & SEM:
  • Manage and optimize high-impact paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
  • Evaluate campaign performance, adjusting bids, targeting, and creatives to maximize ROI.
  • Control and allocate advertising budgets strategically to ensure cost-effective lead generation and brand exposure.
• Lead Generation & Conversion:
  • Design and implement targeted lead generation strategies to attract and convert high-potential prospects.
  • Leverage marketing automation, CRM systems and personalized content to guide leads through the conversion funnel.
  • Continuously assess and refine campaigns to improve conversion rates and campaign effectiveness.
• Analytics & Reporting:
  • Monitor, interpret, and report on digital performance metrics such as traffic, engagement, lead quality, and conversion.
  • Use data-driven insights to recommend improvements and optimize future marketing efforts.
  • Prepare and present comprehensive monthly reports to senior management with actionable recommendations.
• Collaboration with Sales & Marketing Teams:
  • Act as a strategic partner to sales and marketing teams to ensure full alignment on goals, messaging and campaign execution.
  • Lead marketing initiatives in support of real estate events, launches and promotional activities.
  • Coordinate cross‑functional collaboration to guarantee the timely and successful rollout of integrated marketing plans.

HR Proficiency

• Ability to obtain updated soft and technical skills related to the job.
• Have a vision and a plan for the career path and how to achieve it.

Delivery

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem‑Solving

• Solve any related problems arise and elevate complex operational issues.

Quality

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements

• Coordinate well‑defined written systems, policies, procedures and seek automation opportunities as much as possible.

Compliance

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance and delivery of high‑quality products/services.

Academic Qualification

Bachelor Degree in Marketing & Communication. Work Experience 2 to 5 Years. Technical / Functional Competencies: Search Engines, Data Analysis, Advertising, Design.

Profile Description

Alfanar is a Saudi company with an international presence, primarily engaged in the manufacturing and trading of a wide variety of low, medium, and high voltage electrical products, in addition to its portfolio of conventional and renewable energy solutions, oil and gas, water treatment, infrastructure, technical services and digital solutions.

The hub of Alfanar’s manufacturing operations is Medinet Alfanar Alsinaiya, a 700,000 square‑meter complex located in Riyadh. The complex houses an array of ultra‑modern manufacturing facilities and laboratories equipped with state‑of‑the‑art technologies and staffed with highly skilled professionals.

Alfanar derives its success from its commitment to providing the highest quality standards to its customers, and the continuous development of its human capital, who Alfanar considers its most valuable asset. With this in mind, Alfanar promotes a proactive work environment where its employees are always valued, nurtured, and empowered to fuel their pride in being part of Alfanar.

For more information about Alfanar, please visit alfanar.com