Senior Category Marketing Manager

Amazon; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading global e-commerce company is seeking a Senior Category Marketing Manager for their Consumables team in Riyadh. This role requires extensive marketing experience and a strong focus on customer acquisition and engagement across various channels. The ideal candidate will possess excellent data analysis skills and the ability to manage marketing programs globally. Candidates should have 5+ years of marketing experience and be adept at presenting insights to senior management.

Qualifications

• 5+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across multiple timezones.

Responsibilities

• Own all key traffic drivers for the category.
• Analyze customer cohorts and improve growth on key cohorts.
• Collaborate with internal teams to drive marketing experiments.
• Audit traffic funnel and provide insights on goals.

Skills

Marketing strategy

Data analysis

Stakeholder communication

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Sr Category Marketing Manager , Amazon Consumables

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team.

The India Consumables Marketing Team is looking for a customer obsessed, result-oriented Senior Category Marketing Manager to work on Marketing for Amazon Consumables. He/ she should have high bias for action, ownership and excellent deep dive skills (all of this is non-negotiable).

Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of products in India.

A day in the life

Roles and responsibilities:

• Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
• Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO, homepage etc.) and actively engaging in optimization of those channels for the business.
• Analyze customer cohorts and drive initiatives to improve growth on key cohorts.
• Collaborate with internal teams and brands to drive experiments on brand funded campaigns, gamification and influencer marketing.
• Conduct in-depth analyses on site initiatives.
• Develop the category’s style guidelines, merchandising calendar, promotions.
• Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
• Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimize performance.
• Present to senior management externally and internally.
• Meet business goals while ensuring a top-notch customer experience.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to stakeholders
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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