Senior Social Media Lead, KSA — TikTok, Instagram & Snap

Invygo Tech FZ LLC; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Discounts on invygo’s car subscription

Team engagement days

Job summary

invygo is seeking a Senior Social Media Specialist to own the KSA social presence with an Arabic-first voice and an English lane for expats. You will concept, shoot, edit, and publish daily short-form videos across TikTok, Snapchat, and Instagram, and appear on camera as the face of invygo KSA content.

You will build the KSA content calendar around Ramadan, Eid, Founding Day, Saudi National Day, and Riyadh Season, while creating native content for each platform and collaborating with creators

Qualifications

• 3–5 years of experience in social media content creation.
• Strong portfolio of short-form video content you personally created.
• Native Arabic speaker fluent in Saudi dialect, and confident on camera.
• Strong working proficiency in English.
• Experience working with creators and UGC; paid social knowledge is a plus.
• Data-driven mindset with the ability to read performance metrics and optimize toward business results.

Responsibilities

• Own invygo’s social media presence in KSA end-to-end, with an Arabic-first voice in Saudi dialect and an English lane for the expat audience.
• Concept, shoot, edit, write, and publish short-form video content daily across TikTok, Snapchat, and Instagram.
• Appear on camera as the face of invygo KSA content, including explainers, street formats, and product walk-throughs.
• Build and manage the KSA content calendar around key Saudi moments such as Ramadan, Eid, Founding Day, Saudi National Day, and Riyadh Season.
• Create native content for each platform rather than reposting the same content everywhere.
• Localize invygo’s brand content series and create new Saudi-native formats that resonate with the local audience.
• Build content formats that respect local privacy norms and cultural nuances.
• Ensure all captions, scripts, and briefs are accurate and aligned with our product and legal guidelines.
• Engage with our community through comments, DMs, and replies, routing service issues to the CX team quickly.
• Work closely with our influencer agency and creator roster across Riyadh and Jeddah to brief, direct, and review creator content.
• Identify top-performing content and recommend it for paid amplification (TikTok Spark Ads, Snapchat).
• Track and optimize the organic funnel from content to app installs, focusing on qualified traffic rather than vanity metrics.
• Analyze content performance and trends to inform future content decisions.
• Collaborate with our shared production team (video, design, motion, and Arabic copy) to deliver high-quality content.
• Work alongside the UAE social team on one shared content calendar.
• Represent KSA in cross-market planning and share monthly learnings with the wider marketing team.

Skills

Social media strategy

Brand voice

Arabic fluency

English proficiency

Video content creation

Job description

invygo is seeking a Senior Social Media Specialist to own the KSA social presence with an Arabic-first voice and an English lane for expats. You will concept, shoot, edit, and publish daily short-form videos across TikTok, Snapchat, and Instagram, and appear on camera as the face of invygo KSA content.

You will build the KSA content calendar around Ramadan, Eid, Founding Day, Saudi National Day, and Riyadh Season, while creating native content for each platform and collaborating with creators