Senior MarTech Product Lead for Adobe Experience Cloud

Qiddiya; Riyadh; On-site; SAR 320,000 - 520,000; Full time

Job summary

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to own the MarTech roadmap and translate business needs into measurable capabilities across the marketing ecosystem. You will collaborate with engineering, data, CRM, and vendor teams to ensure platform adoption and governance.

Lead cross-functional prioritisation for campaigns, journeys, and personalization, while maintaining documentation and knowledge retention within Qiddiya’s MarTech program.

Qualifications

• 7+ years in product management, MarTech, or digital marketing tech.
• Strong knowledge of Adobe Experience Cloud, AEM, AEP, and related tools.
• Experience translating marketing needs into roadmaps and user stories.
• Experience with campaigns, journeys, personalization, analytics, tagging.
• Strong API, integrations, data flows, consent, and customer data understanding.
• Proven vendor and delivery team management.
• Excellent communication and negotiation skills.
• Ability to manage competing priorities across multi-vendor environments.

Responsibilities

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalization, analytics, content lifecycle, paid media, social, DAM and publishing.
• Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes.
• Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobile measurement platforms such as Adjust, alongside broader campaign enablement capabilities.
• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness and delivery capacity.
• Define and maintain product documentation, business process flows, platform requirements, user stories, acceptance criteria, operating procedures and knowledge artefacts.
• Ensure MarTech capabilities are designed for reuse across Qiddiya assets, brands, channels and customer journeys.
• Coordinate dependencies across Marketing, Product, Delivery, Engineering, Architecture, Data Office, CRM/GSC, Cybersecurity, Legal/Privacy, vendors and external partners.
• Provide product direction and oversight to vendors and implementation partners, ensuring delivery remains aligned to Qiddiya standards, priorities and business outcomes.
• Support MarTech governance forums by preparing roadmap updates, demand prioritisation, risks, decisions, dependencies, value tracking and adoption reporting.
• Monitor adoption, campaign performance, customer engagement, platform usage, reporting quality and business outcomes after release.
• Support MarkOps operating model implementation, including campaign intake, approval workflows, QA, launch readiness, reporting and handover to Marketing.
• Drive continuous improvement across MarTech processes, platform adoption, automation, content lifecycle and campaign execution.
• Ensure platform decisions, requirements, playbooks and operational knowledge are retained within Qiddiya.

Skills

MarTech platforms

Adobe Experience Cloud

AEM

AEP

AJO

CJA

Target

DAM Content Hub

Sprinklr

Workfront

APIs & integrations

Vendor management

Stakeholder management

Data analytics

Communication skills

Decision making

Tools

GA4

Adjust

Job description

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to own the MarTech roadmap and translate business needs into measurable capabilities across the marketing ecosystem. You will collaborate with engineering, data, CRM, and vendor teams to ensure platform adoption and governance.

Lead cross-functional prioritisation for campaigns, journeys, and personalization, while maintaining documentation and knowledge retention within Qiddiya’s MarTech program.