Senior Manager - Product - Martech

Qiddiya Investment Company; Riyadh; On-site; SAR 450,000 - 600,000; Full time

Job summary

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to own MarTech capabilities across its digital and marketing ecosystem. You will translate marketing and asset requirements into actionable roadmaps and measurable outcomes.

Collaborate with Tech Lead, Engineering, Data, CRM, and vendors to ensure platform adoption, governance, and continuous improvement. 7+ years in product management or related fields with MarTech and Adobe Experience Cloud experience is required,

Qualifications

• 7+ years of product management, MarTech, or related experience.
• Strong understanding of MarTech platforms, preferably Adobe Experience Cloud.
• Experience translating business needs into roadmaps, user stories and acceptance criteria.
• Experience with multi-vendor delivery and vendor management.

Responsibilities

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, and publishing.
• Own the MarTech product roadmap and backlog across multiple platforms and tools.
• Define and maintain product documentation, user stories, acceptance criteria, and procedures.
• Coordinate dependencies across Marketing, Product Delivery, Engineering, Data, CRM, Legal/Privacy, and vendors.
• Monitor adoption and measure business outcomes post-release.

Skills

MarTech product management

Stakeholder management

Analytics and data-driven

Strategic roadmapping

Vendor management

Cross-functional collaboration

Communication and negotiation

Tools

Adobe Experience Cloud

AEM

AEP

AJO

CJA

Target

DAM / Content Hub

Sprinklr

Workfront

GA4

Mobile measurement

Job description

Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to take product ownership of MarTech capabilities across Qiddiya s digital and marketing ecosystem The role will be responsible for translating Marketing Digital asset and business needs into clear MarTech capabilities requirements roadmaps and measurable outcomes The role will work closely with MarTech Technical Lead Engineering Architecture Data CRM GSC Marketing Experience Design Delivery and vendor teams to ensure Qiddiya s MarTech platforms are adopted governed and continuously improved This role will help Qiddiya retain ownership of its MarTech roadmap business requirements platform decisions and operational knowledge while ensuring vendor delivery remains transparent measurable and aligned to Qiddiya priorities

Key Responsibilities

Lead demand intake and prioritisation for MarTech use cases across campaigns journeys personalisation analytics content lifecycle paid media social DAM and publishing Translate business Marketing and asset requirements into clear MarTech capabilities user journeys business requirements acceptance criteria and measurable outcomes Own the MarTech product roadmap priorities and backlog across Adobe Experience Cloud AEM AEP AJO CJA Target DAM Content Hub Sprinklr Workfront web and app analytics platforms such as GA4 and mobile measurement platforms such as Adjust alongside broader campaign enablement capabilities Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture technical feasibility integration dependencies security data readiness and delivery capacity Define and maintain product documentation business process flows platform requirements user stories acceptance criteria operating procedures and knowledge artefacts Ensure MarTech capabilities are designed for reuse across Qiddiya assets brands channels and customer journeys Coordinate dependencies across Marketing Product Delivery Engineering Architecture Data Office CRM GSC Cybersecurity Legal Privacy vendors and external partners Provide product direction and oversight to vendors and implementation partners ensuring delivery remains aligned to Qiddiya standards priorities and business outcomes Support MarTech governance forums by preparing roadmap updates demand prioritisation risks decisions dependencies value tracking and adoption reporting Monitor adoption campaign performance customer engagement platform usage reporting quality and business outcomes after release Support MarkOps operating model implementation including campaign intake approval workflows QA launch readiness reporting and handover to Marketing Drive continuous improvement across MarTech processes platform adoption automation content lifecycle and campaign execution Ensure platform decisions requirements playbooks and operational knowledge are retained within Qiddiya

7+ years of product management, MarTech, digital product, marketing technology or customer experience platform experience. Strong understanding of MarTech platforms and digital experience capabilities, ideally including Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr or Workfront. Experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria and measurable outcomes. Experience with campaign lifecycle, customer journeys, segmentation, personalisation, analytics, tagging, content operations, social publishing or marketing operations. Strong understanding of APIs, integrations, data flows, consent, customer profiles, digital platforms and modern delivery practices. Proven experience managing vendors, system integrators, agencies or outsourced delivery teams. Strong stakeholder management across Marketing, Digital, Product, Engineering, Data, CRM, Legal/Privacy and vendor teams. Strong analytical skills with ability to use adoption, campaign, customer, operational and platform data to guide prioritisation. Ability to manage competing priorities, cross-domain dependencies and complex multi-vendor delivery environments. Excellent communication, facilitation, negotiation and decision-making skills.