Senior Marketing Director: Brand Strategy & Growth

Confidential; Riyadh; On-site; SAR 400,000 - 560,000; Full time

Job summary

Confidential is seeking a Senior Director of Marketing to provide strategic leadership across branding, digital marketing, and integrated campaigns. You will align marketing investments with business priorities, advise the C-suite, and drive growth through market-driven brand governance and data-informed campaigns.

You will lead branding, positioning, and customer engagement initiatives, overseeing major campaigns and partnerships while ensuring consistent brand experiences across channels.

Qualifications

• Senior leadership experience in marketing, brand management, digital marketing, or integrated marketing.
• Proven track record of developing and leading enterprise-level brand and marketing strategies.
• Strong understanding of brand strategy, customer segmentation, digital channels, media strategy, market research, and analytics.
• Strong commercial mindset with ability to link marketing to business growth and measurable outcomes.
• Proven ability to influence and advise C-suite and senior executives.

Responsibilities

• Define and lead the organization’s marketing, branding, and digital marketing strategy.
• Set brand direction, architecture, value propositions, and market differentiation.
• Translate business priorities into clear marketing plans and campaigns.
• Advise senior leadership on market trends, customer expectations, and competitive positioning.
• Ensure consistent brand positioning and customer experience across channels.
• Lead brand strategy and market positioning, strengthening brand equity across priority segments.
• Oversee major brand initiatives, campaigns, sponsorships, and partnerships.
• Establish governance for brand standards and monitor brand health and reputation.
• Lead integrated campaigns across traditional and digital channels to drive acquisition and growth.
• Provide executive oversight of campaign planning, creative direction, media strategy, and activation.
• Define digital marketing strategy across paid, owned, and earned channels; drive data-driven personalization.
• Partner with Digital, Technology, Data, and CX teams to strengthen capabilities.
• Identify trends and opportunities; use insights to guide segmentation, positioning, and investment.
• Establish marketing performance indicators and report to executive management.
• Lead and develop the marketing leadership team and manage external agency relationships.

Skills

Senior leadership

Brand management

Digital marketing

Integrated marketing

Enterprise branding

Brand analytics

Customer segmentation

Marketing strategy

Stakeholder management

Budget management

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Confidential is seeking a Senior Director of Marketing to provide strategic leadership across branding, digital marketing, and integrated campaigns. You will align marketing investments with business priorities, advise the C-suite, and drive growth through market-driven brand governance and data-informed campaigns.

You will lead branding, positioning, and customer engagement initiatives, overseeing major campaigns and partnerships while ensuring consistent brand experiences across channels.