Brand & Marketing Growth Lead

SupportFinity™; Saudi Arabia; On-site; SAR 350,000 - 550,000; Full time

Job summary

Apparel Group, a leading fashion and lifestyle conglomerate, seeks a Marketing Director to develop and implement long- and short-term strategies for its brands. The role covers brand management, budget oversight, business development and people leadership to grow brand equity and profitability.

Responsibilities include running integrated campaigns, managing retailer stores' campaigns, media relations, and agency coordination across markets.

Qualifications

• Experience driving brand strategy and marketing programs across multiple brands.
• Strong budget planning and ROI tracking.
• Proven ability to develop and manage campaigns across ATL/BTL channels.

Responsibilities

• Work with brands to manage marketing services and ensure timely on-brand communications.
• Lead campaigns for existing and new stores and maintain media relationships.
• Develop integrated communication strategies to enhance brand equity and preference.
• Plan and optimize media and resource utilization for campaigns.
• Coordinate all marketing, advertising and promotional activities.
• Formulate marketing plans to improve profitability and top/bottom-line growth.
• Develop new clients and negotiate profitable partnerships.
• Execute strategies to grow market share and brand visibility.
• Identify strategic alliances and new business opportunities across regions.

Skills

Brand management

Budget management

Business development

People management

Campaign planning

Media planning

Job description

Apparel Group, a leading fashion and lifestyle conglomerate, seeks a Marketing Director to develop and implement long- and short-term strategies for its brands. The role covers brand management, budget oversight, business development and people leadership to grow brand equity and profitability.

Responsibilities include running integrated campaigns, managing retailer stores' campaigns, media relations, and agency coordination across markets.