Senior Digital Adoption & Communications Strategist

Brainlake; Riyadh; On-site; SAR 408,000 - 654,000; Full time

Job summary

Brainlake seeks a senior Digital Adoption & Communications Strategist to drive adoption of a major transformation in the UAE. You will analyze audiences, craft messaging, and define channel strategies spanning digital, social, and owned platforms.

The role combines strategy, hands-on analysis, and workshops with senior stakeholders, delivering executive-ready roadmaps and clear recommendations for activation and retention. On-site UAE work with flexible collaboration.

Qualifications

• 6+ years of relevant experience across digital adoption, strategic communications, digital marketing strategy, customer experience, or related disciplines.
• Proven experience developing digital adoption strategies that move users from awareness through activation, engagement, repeat usage and retention.
• Strong experience translating digital product and programme into messaging and activation plans.

Responsibilities

• Review existing marketing, communication, engagement approaches, channels, campaigns, and assets to identify gaps and opportunities.
• Analyze market trends, audience behaviours, and the wider communications landscape.
• Translate personas and user segments into communication-relevant audience groups.
• Define and prioritise audience segments based on adoption objectives.
• Develop a multi-phase digital adoption strategy covering pre-launch awareness, launch activation, post-launch engagement, repeat usage, and long-term retention.
• Define the appropriate channel strategy and channel mix across digital, social, owned, platform, and ecosystem channels.
• Develop audience-specific value propositions, messages, reasons-to-believe, calls-to-action, and messaging principles.
• Define campaign and activation approaches tailored to different audiences, services, and rollout phases.
• Develop integrated communications and activation roadmaps with waves, moments, sequencing and stakeholder activities.
• Ensure communications align with the actual customer journey and service experience.
• Coordinate messaging and activation across multiple stakeholders and ecosystem partners.
• Define adoption KPIs across awareness, reach, engagement, traffic, activation, conversion, repeat usage, and retention.
• Connect communications performance with broader product and adoption objectives.
• Plan and facilitate workshops with senior stakeholders to develop segmentation, messaging, channel, campaign, and adoption strategies.
• Turn complex research into clear strategic recommendations, frameworks, roadmaps, and executive-level presentations.

Skills

Digital adoption

Strategic communications

Audience segmentation

Messaging frameworks

Workshop facilitation

Executive storytelling

Campaign strategy

Job description

Brainlake seeks a senior Digital Adoption & Communications Strategist to drive adoption of a major transformation in the UAE. You will analyze audiences, craft messaging, and define channel strategies spanning digital, social, and owned platforms.

The role combines strategy, hands-on analysis, and workshops with senior stakeholders, delivering executive-ready roadmaps and clear recommendations for activation and retention. On-site UAE work with flexible collaboration.