Senior CRM & Lifecycle Architect

SILQFi; Dammam; On-site; SAR 180,000 - 240,000; Full time

Job summary

SILQFi in Saudi Arabia is seeking a CRM/Lifecycle Marketing professional responsible for the customer journey from onboarding through retention using advanced automation tools. You will design onboarding, retention journeys, and multi‑channel campaigns to maximize engagement across all brands.

You will analyze data to track performance, segment users, and optimize messaging, timing, and channels, while collaborating with product and creative teams to align campaigns with offers and updates.

Qualifications

• Proven experience managing CRM/lifecycle marketing, ideally in fintech or subscription/transactional products.
• Hands-on experience with CRM/marketing automation tools such as Braze, CleverTap, or HubSpot.
• Strong segmentation, retention and churn-reduction strategy knowledge.
• Comfortable analyzing data to track performance and identify patterns.

Responsibilities

• Design and manage the onboarding journey for newly acquired customers across brands.
• Build and maintain retention journeys and lifecycle flows using our CRM tool.
• Segment users by behavior, activity, and lifecycle stage to personalize communications.
• Identify churn risks and build automated re-engagement flows.
• Test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp).
• Track retention metrics and report journey performance.
• Coordinate with business and Creative teams for campaigns and assets.

Skills

CRM

Lifecycle marketing

Data analytics

Multi-channel campaigns

Segmentation

Tools

Braze

CleverTap

HubSpot

Job description

SILQFi in Saudi Arabia is seeking a CRM/Lifecycle Marketing professional responsible for the customer journey from onboarding through retention using advanced automation tools. You will design onboarding, retention journeys, and multi‑channel campaigns to maximize engagement across all brands.

You will analyze data to track performance, segment users, and optimize messaging, timing, and channels, while collaborating with product and creative teams to align campaigns with offers and updates.