CRM & Lifecycle Senior

SILQFi; Dammam; On-site; SAR 180,000 - 240,000; Full time

Job summary

SILQFi in Saudi Arabia is seeking a CRM/Lifecycle Marketing professional responsible for the customer journey from onboarding through retention using advanced automation tools. You will design onboarding, retention journeys, and multi‑channel campaigns to maximize engagement across all brands.

You will analyze data to track performance, segment users, and optimize messaging, timing, and channels, while collaborating with product and creative teams to align campaigns with offers and updates.

Qualifications

• Proven experience managing CRM/lifecycle marketing, ideally in fintech or subscription/transactional products.
• Hands-on experience with CRM/marketing automation tools such as Braze, CleverTap, or HubSpot.
• Strong segmentation, retention and churn-reduction strategy knowledge.
• Comfortable analyzing data to track performance and identify patterns.

Responsibilities

• Design and manage the onboarding journey for newly acquired customers across brands.
• Build and maintain retention journeys and lifecycle flows using our CRM tool.
• Segment users by behavior, activity, and lifecycle stage to personalize communications.
• Identify churn risks and build automated re-engagement flows.
• Test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp).
• Track retention metrics and report journey performance.
• Coordinate with business and Creative teams for campaigns and assets.

Skills

CRM

Lifecycle marketing

Data analytics

Multi-channel campaigns

Segmentation

Tools

Braze

CleverTap

HubSpot

Job description

Role Summary

Owns the customer journey after acquisition — from onboarding through retention — using CRM tools to keep users active, reduce churn, and build lasting engagement across all brands.

Key Responsibilities

• Design and manage the onboarding journey for newly acquired customers across all brands
• Build and maintain retention journeys and lifecycle flows using our CRM tool
• Segment users based on behavior, activity, and lifecycle stage to personalize communication
• Identify churn risks early and build automated flows to re-engage inactive users
• Continuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp) within lifecycle campaigns
• Track key retention metrics (activation rate, churn rate, repeat usage) and report on journey performance
• Work closely with the business team to align lifecycle campaigns with product updates and offers
• Coordinate with Creative team for content/assets needed within CRM journeys

What We're Looking For

• Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product
• Hands‑on experience with
• CRM/marketing automation tools (e.g., Braze, CleverTap, HubSpot, or similar)
• Strong understanding of user segmentation, retention, and churn‑reduction strategies
• Comfortable working with data to track performance and identify patterns in user behavior
• Experience running multi‑channel lifecycle campaigns (email, SMS, push, WhatsApp)