CRM & Lifecycle Senior

SILQFi; Saudi Arabia; On-site; SAR 223,000 - 446,000; Full time

Job summary

SILQFi is seeking a CRM/Lifecycle Marketing professional to own the customer journey post-acquisition. You’ll design onboarding, build retention flows, and optimize multi-channel campaigns across brands. You’ll segment users, reduce churn, and collaborate with product and creative teams to align campaigns with offers.

You will leverage CRM tools to activate users and drive engagement, with a strong emphasis on data-driven decision making and cross-brand coherence.

Qualifications

• Proven CRM/lifecycle marketing experience in fintech or subscription/transactional products.
• Hands-on with CRM/marketing automation tools and data-driven decision making.
• Experience running multi-channel lifecycle campaigns (email, SMS, push, WhatsApp).

Responsibilities

• Design and manage onboarding journeys for new customers across all brands.
• Build and maintain retention journeys and lifecycle flows using our CRM tool.
• Segment users by behavior, activity, and lifecycle stage to personalize communication.
• Identify churn risks early and build automated re-engagement flows.
• Continuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp).
• Track retention metrics (activation rate, churn rate, repeat usage) and report journey performance.
• Work closely with the business team to align campaigns with product updates and offers.
• Coordinate with Creative team for content/assets needed within CRM journeys.

Skills

CRM Marketing

Lifecycle Automation

Data-Driven

Multi-Channel Campaigns

Churn Reduction

User Segmentation

Communication

Tools

Braze

CleverTap

HubSpot

Job description

Role Summary

Owns the customer journey after acquisition — from onboarding through retention — using CRM tools to keep users active, reduce churn, and build lasting engagement across all brands.

Key Responsibilities

• Design and manage the onboarding journey for newly acquired customers across all brands
• Build and maintain retention journeys and lifecycle flows using our CRM tool
• Segment users based on behavior, activity, and lifecycle stage to personalize communication
• Identify churn risks early and build automated flows to re-engage inactive users
• Continuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp) within lifecycle campaigns
• Track key retention metrics (activation rate, churn rate, repeat usage) and report on journey performance
• Work closely with the business team to align lifecycle campaigns with product updates and offers
• Coordinate with Creative team for content/assets needed within CRM journeys

What We're Looking For

• Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product
• Hands‑on experience with
• CRM/marketing automation tools (e.g., Braze, CleverTap, HubSpot, or similar)
• Strong understanding of user segmentation, retention, and churn‑reduction strategies
• Comfortable working with data to track performance and identify patterns in user behavior
• Experience running multi‑channel lifecycle campaigns (email, SMS, push, WhatsApp)