Senior Copywriter - Bilingual EN/AR, Cross-Channel

Publicis Groupe Middle East; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Publicis Groupe Middle East is seeking a Senior Copywriter to create compelling English/Arabic copy for advertising campaigns within an agency setting. You will craft communication pieces for diverse brands across multiple channels, mentor junior copywriters, and engage in client interactions to present and rationalize work.

The role emphasizes hands-on copywriting, storytelling, and collaboration with a team to deliver concept-driven campaigns for global brands.

Qualifications

• 4-6 years of experience in concept creation.
• Mastery in developing English copy for cross-channel campaigns.
• Bachelor’s Degree in the appropriate field of study.
• Fluency in spoken Arabic.

Responsibilities

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy, and design a cohesive story

Skills

English copywriting

Arabic fluency

Education

Bachelor’s Degree in the appropriate field

Job description

Publicis Groupe Middle East is seeking a Senior Copywriter to create compelling English/Arabic copy for advertising campaigns within an agency setting. You will craft communication pieces for diverse brands across multiple channels, mentor junior copywriters, and engage in client interactions to present and rationalize work.

The role emphasizes hands-on copywriting, storytelling, and collaboration with a team to deliver concept-driven campaigns for global brands.