Senior Brand Strategy & Growth Lead

Delivery Hero; Riyadh; On-site; SAR 279,000 - 502,000; Full time

Job summary

Hungerstation, part of the Delivery Hero Group, is seeking a senior brand leader to drive top-of-funnel brand strategy and end-to-end media planning in Riyadh. You will own the in-app visual identity, governance across touchpoints, and collaborate with Product and Marketing to ensure a cohesive HungerStation brand while monitoring brand health and budgets.

The role requires 8-10 years of brand management experience, strong media planning skills, and a track record of agency management.

Qualifications

• 8-10 years of experience in brand management, integrated marketing, and media planning.
• Strong understanding of media budget splits, attribution modeling, and full-funnel activation strategies.
• Proven track record in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).
• Experience in assertive agency management and improving execution efficiencies.
• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Master's degree is preferred.

Responsibilities

• Lead the proactive development of holistic brand experience, seasonal direction, and identity governance across customer touchpoints.
• Oversee the app's look and feel, ensuring seamless seasonal transformations and themes.
• Ensure alignment with Product so new features have defined identity and usage guidelines.
• Coordinate with Food Marketing, QC Marketing, and other functions to strengthen HungerStation branding.
• Translate campaign goals into media objectives, KPIs, and audience strategies.
• Establish tracking, deep-linking, attribution, and naming conventions for accurate evaluation.
• Evaluate media mix and enforce efficient, well-justified placements.
• Build media best practices, campaign setup standards, tracking checklists, and benchmarks.
• Monitor brand-health indicators (TOM, consideration, brand preference, sentiment, share of voice).
• Track campaign performance and budget run rates, adjusting as needed.
• Translate results into actionable optimization recommendations and future strategies.
• Manage relationships with media agencies to ensure quality, timeliness, and execution excellence.
• Develop processes to reduce back-and-forth delays during campaign setups.
• Contribute to the Division's OKRs and ensure cross-functional alignment.
• Make strategic and tactical decisions supporting the Division's direction.
• Define plans for functions/teams and provide inputs to achieve goals.
• Measure relevant OKRs and take corrective actions when needed.

Skills

Brand management

Integrated marketing

Media planning

Budget management

Agency management

Leadership

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Job description

Hungerstation, part of the Delivery Hero Group, is seeking a senior brand leader to drive top-of-funnel brand strategy and end-to-end media planning in Riyadh. You will own the in-app visual identity, governance across touchpoints, and collaborate with Product and Marketing to ensure a cohesive HungerStation brand while monitoring brand health and budgets.

The role requires 8-10 years of brand management experience, strong media planning skills, and a track record of agency management.