Brand and Communication Senior Manager

Delivery Hero; Riyadh; On-site; SAR 279,000 - 502,000; Full time

Job summary

Hungerstation, part of the Delivery Hero Group, is seeking a senior brand leader to drive top-of-funnel brand strategy and end-to-end media planning in Riyadh. You will own the in-app visual identity, governance across touchpoints, and collaborate with Product and Marketing to ensure a cohesive HungerStation brand while monitoring brand health and budgets.

The role requires 8-10 years of brand management experience, strong media planning skills, and a track record of agency management.

Qualifications

• 8-10 years of experience in brand management, integrated marketing, and media planning.
• Strong understanding of media budget splits, attribution modeling, and full-funnel activation strategies.
• Proven track record in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).
• Experience in assertive agency management and improving execution efficiencies.
• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Master's degree is preferred.

Responsibilities

• Lead the proactive development of holistic brand experience, seasonal direction, and identity governance across customer touchpoints.
• Oversee the app's look and feel, ensuring seamless seasonal transformations and themes.
• Ensure alignment with Product so new features have defined identity and usage guidelines.
• Coordinate with Food Marketing, QC Marketing, and other functions to strengthen HungerStation branding.
• Translate campaign goals into media objectives, KPIs, and audience strategies.
• Establish tracking, deep-linking, attribution, and naming conventions for accurate evaluation.
• Evaluate media mix and enforce efficient, well-justified placements.
• Build media best practices, campaign setup standards, tracking checklists, and benchmarks.
• Monitor brand-health indicators (TOM, consideration, brand preference, sentiment, share of voice).
• Track campaign performance and budget run rates, adjusting as needed.
• Translate results into actionable optimization recommendations and future strategies.
• Manage relationships with media agencies to ensure quality, timeliness, and execution excellence.
• Develop processes to reduce back-and-forth delays during campaign setups.
• Contribute to the Division's OKRs and ensure cross-functional alignment.
• Make strategic and tactical decisions supporting the Division's direction.
• Define plans for functions/teams and provide inputs to achieve goals.
• Measure relevant OKRs and take corrective actions when needed.

Skills

Brand management

Integrated marketing

Media planning

Budget management

Agency management

Leadership

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Job description

Hungerstation is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

To lead HungerStation's top-of-the-funnel brand strategy, holistic in-app visual identity, and end-to-end media planning and execution, driving top-of-mind awareness and robust brand health.

Key Accountability Areas and Activities:

Brand Strategy & Governance:

• Lead the proactive development of the holistic brand experience, seasonal direction, and identity governance across all customer touchpoints.
• Oversee the app's overall look and feel, ensuring seamless transformation during key seasonal moments (e.g., Ramadan splash screens, app themes, and tiles).
• Ensure consistent alignment with the Product team so that no new feature (e.g., HRewards) is launched without a defined identity and clear usage guidelines.
• Align brand priorities with Food Marketing, QC Marketing, and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand.

Media Planning & Execution:

• Translate campaign goals into clear media objectives, KPIs, targeting strategies, and channel roles tailored to specific audience conversion journeys.
• Ensure rigorous campaign tracking requirements, including deep links, attribution frameworks, and naming conventions, are properly established for accurate evaluation.
• Evaluate the overall media mix to identify relevant placement opportunities, challenging agency recommendations to ensure efficiency and clear rationale.
• Build stronger media best practices across the team, establishing campaign setup standards, tracking checklists, and performance benchmarks.

Performance Monitoring & Analytics:

• Monitor key brand-health indicators, including top-of-mind awareness (TOM), consideration, brand preference, sentiment, and share of voice.
• Monitor campaign performance and budget run rates closely to identify underspending, overspending, or unusual spikes, taking immediate corrective action.
• Analyze campaign results beyond topline metrics, translating findings into actionable optimization recommendations and future communication strategies.

Agency Management:

• Manage relationships with media agencies assertively to maintain execution quality, resolve issues quickly, and ensure campaigns are launched accurately and on time.
• Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups.
• Contribute to the development and execution of the Division's OKRs, while ensuring alignment with other Functions' heads.
• Make critical decisions that support the Division's strategic and tactical direction.
• Establish the plans for the respective functions/teams and provide inputs that support the Division's goals and objectives.
• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.

Governance and Resilience:

• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
• Uphold a high-performance working environment and promote HS's Values.

People Management:

• Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance.
• Participate in the identification and recruitment of key talents for the function.
• Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow.
• Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.

Budget Management:

• Manage and own the budgeting cycle and provide input to the budgeting process.
• Ensure effective utilization of the function's budget, and report accurately on progress and challenges.
• Investigate and propose implementing strategies that result in a positive financial impact for HS.

Qualifications

• 8 -10 years of relevant experience in brand management, integrated marketing, and media planning.
• Strong understanding of media budget splits, deep-linking, attribution modeling, and full-funnel activation strategies.
• Proven experience in tracking and optimizing brand health metrics (TOM, BP, BL, Brand Recall).
• Demonstrated ability in assertive agency management and improving execution efficiencies.
• Bachelor's degree in Marketing, Business Administration, or a relevant field is required.
• Master's degree is preferred.

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