Sales Supervisor

Saudia Dairy & Foodstuff Company (SADAFCO); Dhahran Compound; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading dairy company in Saudi Arabia is seeking a Sales Supervisor to manage a team of salesmen and oversee distribution activities in order to meet sales targets. The ideal candidate will have at least 5 years of Van Sales experience, strong analytical and people management skills, and fluency in English and Arabic. Duties include training staff, route planning, and ensuring product availability and shelf life, making this position key to maintaining business relationships and operational efficiency.

Qualifications

• Minimum 5 years of Van Sales experience or 2 years in a similar job.
• Well-developed analytical skills.
• Languages: English and Arabic preferred.

Responsibilities

• Manage the team of Salesmen and supervise distribution activities.
• Assist in setting targets and motivate sales staff.
• Ensure all sales staff are well trained and execute the Replenishment program.

Skills

Analytical skills

People management

Communication skills

Commercial aptitude

Education

High school diploma

Vocational degree in business, marketing, or finance

Job description

Summary

To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.

Key Accountabilities

1. Sales

   Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters

2. Market and competitor insights

   Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.

3. Deliver Replenishment targets

   Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.

4. Key Accounts/ WS (if applicable)

   Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.

5. Journey Planning

   Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.

6. Product’s Shelf Life

   Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.

7. New Customers

   Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.

8. Credit Management

   Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.

9. Workshop

   Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.

10. People Management

    Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.

11. Administration and Reporting

    Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.

12. Endorsements

    On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.

13. Appearance

    Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.

14. Inventory & Carryover

    Monitor and analyze inventory carryover in salesmen’s vehicles/vans regularly, and take appropriate action when necessary (e.g., initiating van unloading in cases of excessive or repeated carryover) to ensure accurate stock rotation and sales efficiency.

Job Requirements

• Educational level: minimum high school diploma/ certificate
• Specific diploma/education: completed vocational degree in business, marketing or finance.
• Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
• Well developed analytical skills
• Friendly though firm
• People management experience
• Languages: English, Arabic preferred
• Other requirements: minimum age 22 yrs, Physically fit, computer literate.

Job Competencies / Notes

• Commercial aptitude.
• Well developed communication skills
• Good in maintaining exciting relationships and building relationships with new customers
• Well developed leadership skills

Note: This job description for Sales Supervisors regardless of the channel they are working in.