Sales Executive - Auto Parts

Matar Holding company; Al Jawf Region; On-site; SAR 60,000 - 90,000; Full time

Job summary

Salama Auto Parts is seeking a proactive Sales Executive for the Auto Parts division in Saudi Arabia. The role requires deep market knowledge, strong relationships with workshops, retailers, and dealers, and the ability to identify customer demand and translate it into daily orders.

The ideal candidate will understand car makes/models, fast- versus slow-moving SKUs, and pricing trends to protect margins. You will visit workshops and dealers, promote new products, and coordinate with logistics

Qualifications

• High school certificate with proven market experience.
• Strong understanding of automotive spare parts market in KSA (workshops, retailers, distributors).
• Knowledge of car makes and models and ability to match correct parts.
• Familiarity with fast-moving vs. slow-moving SKUs, pricing structures, and typical trade margins.
• Awareness of competitors' products, pricing strategies, and promotions.

Responsibilities

• Drive sales generation by visiting workshops, dealers, and retailers daily to promote Salama Auto Parts and convert visits into orders.
• Ensure market coverage and expansion by maintaining a strong presence in the territory, visiting customers, and opening new accounts.
• Apply product and market knowledge to guide customers on parts selection and pricing.
• Build trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business.
• Maintain pricing and margin discipline by following approved price lists and avoiding unauthorized discounts.
• Provide market intelligence by reporting competitor pricing, promotions, and market activity.
• Coordinate for order fulfillment with branch sales team and logistics to ensure stock availability and timely delivery.
• Promote new products and educate customers on benefits of Salama SKUs.

Skills

Market knowledge

Product awareness

Commercial acumen

Customer relationships

Pricing discipline

Market intelligence

Order fulfillment coordination

New product promotion

Education

High school certificate

Job description

Job Purpose:

We are seeking a proactive and experienced Sales Executive to join our Auto Parts division. This role is not just about selling. it requires someone who knows the market inside out. The ideal candidate should already have strong connections with workshops, retailers, and dealers, and be able to identify what customers really demand.

• Practical market knowledge: clear understanding of which spare parts move fast, which items are slow, and what customers will not buy.
• Product awareness: familiarity with car makes and models, matching parts to vehicles, and advising customers on the right solutions.
• Commercial acumen: insight into prevailing market prices, acceptable margins, and trade terms.
• Competitive intelligence: awareness of competing brands, their positioning, and how Salama Auto Parts can differentiate.

This combination of relationships + real market expertise is essential to drive sustainable daily orders and strengthen Salama Auto Parts' presence in a highly competitive spare parts market.

Requirements

• Drive Sales Generation - Actively visit workshops, dealers, and retailers daily to promote Salama Auto Parts products, convert visits into orders, and achieve set sales targets.
• Ensure Market Coverage & Expansion - Maintain strong presence in assigned territory, ensure consistent customer visits, and open new accounts to expand market share.
• Apply Product & Market Knowledge - Leverage understanding of car makes/models, fast-moving SKUs, pricing trends, and competitor offerings to guide customers and maximize sales.
• Build Customer Relationships - Develop trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business and loyalty.
• Maintain Pricing & Margin Discipline - Ensure orders follow approved price lists, protect margins, and avoid unauthorized discounts.
• Provide Market Intelligence - Report on competitor pricing, promotions, and market activities to support management decision-making.
• Coordinate for Order Fulfillment - Work with branch sales team and logistics to ensure stock availability, timely delivery, and smooth customer experience.
• Promote New Products - Actively introduce and push new Salama SKUs (e.g., coolants, radiators) and educate customers on benefits.

Minimum Qualifications And Knowledge

• High school certificate acceptable with proven market experience.
• Strong understanding of automotive spare parts market in KSA (workshops, retailers, distributors).
• Knowledge of car makes and models and ability to match correct parts.
• Familiarity with fast-moving vs. slow-moving SKUs, pricing structures, and typical trade margins.
• Awareness of competitors' products, pricing strategies, and promotions.

Minimum Experience (no. Of Years)

• Minimum 3-5 years' outdoor sales experience in automotive spare parts (mandatory).
• Proven track record of achieving or exceeding sales targets.
• Established customer relationships and network in the market.