Retention & Monetization Lead

SILQFi; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

SILQFi is seeking a Growth Lead – Retention & Monetization to own lifetime value. You will design a loyalty ladder and monetization loops to keep sellers active and returning to Fina, tying insights to tiered rewards and lifecycle campaigns.

You will build the seller experience with the Growth Squad and Omni Product Team, grounded in unit economics and data-driven decision making. Fluency in English and Arabic is required as you collaborate across teams.

Qualifications

• Up to 2 years of experience in loyalty or CVM, retention strategy, lifecycle marketing or related growth role.
• Demonstrated customer-discovery mindset to understand why customers stay, leave and buy again.
• Professional fluency in English and Arabic, spoken and written.
• Comfort with numbers and unit economics intuition.
• Degree in Finance, Economics, Marketing, Industrial Engineering or equivalent experience.

Responsibilities

• Own the Customer Growth Ladder (tiered rewards).
• Talk to customers regularly to understand drivers of app usage, repeat usage, loyalty and churn and feed insights into roadmap.
• Design tiered and gamified reward logic and trigger-based lifecycle campaigns to increase repeat usage and tier migration.
• Take ownership of building the in-app dashboard with the Growth Squad.
• Model reward costs and unit economics (LTV, churn, margin) for profitable monetization scale.
• Grow financed volume as a share of total GTV through well-designed cross-sell loops.

Skills

Loyalty

CVM

Retention

Lifecycle Marketing

Education

Finance/ Economics/ Marketing/ Industrial Engineering degree

Tools

OneSignal

CleverTap

Braze

MoEngage

Job description

About The Role

SILQFi is on a mission to solve the cashflow and trade challenges that hold back businesses acro ss Saudi Arabia. As Growth Lead – Retention & Monetization, you own lifetime value — designing the loyalty ladder and monetization loops that keep customers active, growing, and coming back to Fina. This is a curious, numbers-aware role rooted in understanding customers. You will dig into why sellers stay, why they leave, and what drives them to buy again — then turn those insights into tiered rewards, lifecycle campaigns, and the loops that convert Omni POS users into Fina financing. You will build the seller experience alongside the Growth Squad and the Omni Product Team, always grounded in unit economics.

What You’ll Be Doing

• Own the Customer Growth Ladder (tiered rewards).
• Talk to customers regularly to understand what drives app usage, repeat usage, loyalty and churn- and feed those insights straight into the roadmap.
• Design tiered and gamified reward logicand trigger-based lifecycle campaigns that increase repeat usage and tier migration.
• Take ownership of building the in-app dashboard together with the Growth Squad.
• Model reward costs and unit economics (LTV, churn, margin) so monetization scales profitably.
• Grow financed volume as a share of total GTV through well-designed cross-sell loops.

What We’re Looking For

• Up to 2 years of experience in loyalty or customer-value management (CVM), retention strategy, lifecycle marketing or a related growth role.
• A genuine customer-discovery mindset — you dig into why customers stay, leave, and buy again. This curiosity is the heart of the role.
• Professional fluency in both English and Arabic, spoken and written.
• Comfort with numbers and a working intuition for unit economics.
• A degree in Finance, Economics, Marketing, Industrial Engineering, or equivalent practical experience.

Skills That Set You Apart

• Modeling capability in Excel or Sheets to calculate reward costs and returns — or the eagerness to build it.
• Familiarity with- or the eagerness to self learn and master them quickly - lifecycle messaging tools (OneSignal, CleverTap, Braze, or MoEngage) to design trigger-based campaigns.
• Experience designing tiered or gamified loyalty systems, ideally for B2B users.

Why Join Us

Solve Real, Impactful Problems: At SILQFi, we are tackling fundamental cash flow and trade challenges that unlock growth for businesses of all sizes. You will be at the heart of a mission-driven company that is tangibly impacting the Saudi economy and shaping the future of regional commerce.

Build the Future, Today: This isn’t a place for cogs in a machine. We are a team of pioneers writing the playbook for modern B2B finance. You will have the autonomy to build, innovate, and see your ideas come to life in a fast-paced environment, with a direct line of sight to the results of your work.

The Best of Both Worlds: We combine the agility, ownership, and high-energy culture of a startup with the powerful financial backing and ecosystem of a market leader. This unique position gives us the resources to think big and an unfair advantage in the market.

Accelerate Your Growth: In a high-growth company at the center of a massive market transformation, your potential for professional and financial advancement is unparalleled. You will work with a world-class team and gain significant visibility, solving challenges at the intersection of finance, technology and trade.