Product Marketing Manager

Confidential Careers; Riyadh; On-site; SAR 200,000 - 320,000; Full time

Job summary

Confidential Careers is seeking a Product Manager to lead product strategy and lifecycle, driving fan engagement and revenue. You will conduct market research, set pricing strategies, collaborate across departments, and monitor performance metrics to refine strategies in the sports industry.

The role emphasizes cross-functional leadership, data-driven decision making, and delivering user-focused features in a fast-paced environment. Strong communication in English and Arabic is essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
• Experience in CRM management, preferably in services/fast moving goods or entertainment industries.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a team-oriented, collaborative environment.
• Adaptability to a fast-paced and rapidly changing environment
• Highly organized with strong project management skills.
• Proven experience leading campaigns: strategy, coordination, activation, performance analysis, budget management.
• Digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEO tools) to support product marketing efforts.
• Data Analysis: Analyzing product performance data, customer feedback, and market trends using tools like Google Analytics, Power BI, or Tableau.
• UI/UX Principles: Awareness of UI/UX principles to collaborate with design teams and ensure user-friendly product features.
• Market and Competitive Analysis: Ability to conduct thorough market research and competitive analysis using tools.
• Presentation and Communication: Strong presentation skills and the ability to communicate technical concepts and product strategies to stakeholders.
• Excellent written and verbal communication skills in English / Arabic

Responsibilities

• Market Research and Analysis
• Product Strategy and Planning
• Product Development and Launch
• Marketing Campaigns
• Collaboration and Communication
• Tracking and Reporting

Skills

CRM management

Market research

Digital marketing

Data analysis

UI/UX principles

Presentation skills

English/Arabic bilingual

Education

Bachelor’s degree

Tools

Google Ads

Facebook Ads Manager

SEO tools

Power BI

Tableau

Job description

The Product Manager plays a pivotal role in developing and executing product strategies that enhance fan engagement and drive revenue. They oversee the lifecycle of products and services, from conception to launch and beyond, ensuring alignment with fan preferences and market trends. Responsibilities include market research, competitive analysis, pricing strategies, and collaborating closely with various departments to optimize fan experience and achieve business goals. They also monitor performance metrics to refine strategies and maintain a competitive edge in the sports industry.

GOALS

• Driving Revenue Growth
• Improving Brand Visibility

RESPONSIBILITIES

• Market Research and Analysis
• Product Strategy and Planning
• Product Development and Launch:
• Marketing Campaigns
• Collaboration and Communication
• Tracking and Reporting

REQUIRED SKILLS AND QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
• years of experience in CRM management, preferably within the services/ fast moving goods or entertainment industries
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a team-oriented, collaborative environment.
• Adaptability to a fast-paced and rapidly changing environment
• Highly organized with strong project management skills.
• Proven experience leading campaigns: strategy, coordination, activation, performance analysis, budget management….
• Digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEO tools) to support product marketing efforts.
• Data Analysis: Analyzing product performance data, customer feedback, and market trends using tools like Google Analytics, Power BI, or Tableau.
• UI/UX Principles: Awareness of user interface (UI) and user experience (UX) principles to collaborate effectively with design teams and ensure user-friendly product features.
• Market and Competitive Analysis: Ability to conduct thorough market research and competitive analysis using tools like market research platforms, competitor analysis tools, and customer feedback systems.
• Presentation and Communication: Strong presentation skills and the ability to communicate technical concepts and product strategies to stakeholders at all levels of the organization.
• Excellent written and verbal communication skills in English / Arabic