MarTech Product Lead: Unified Digital Capabilities

Qiddiya Investment Company; Riyadh; On-site; SAR 260,000 - 420,000; Full time

Job summary

Qiddiya Digital in Riyadh is seeking an experienced Senior MarTech Products Specialist to own MarTech capabilities across Qiddiya’s digital and marketing ecosystem, translating business, asset and marketing needs into clear MarTech capabilities, roadmaps and measurable outcomes, and managing the MarTech backlog across Adobe Experience Cloud, AEM, AEP, CJA, Target, DAM/Content Hub, Sprinklr and analytics platforms.

Qualifications

• 7+ years of product/MarTech experience.
• Experience with Adobe Experience Cloud and related stack.
• Strong ability to translate marketing needs into roadmaps and user stories.
• Experience with campaigns, journeys, analytics and content operations.

Responsibilities

• Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM and publishing.
• Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes.
• Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobile measurement platforms such as Adjust, alongside broader campaign enablement capabilities.
• Partner with the MarTech Technical Lead to align roadmap priorities with platform architecture, technical feasibility, integration dependencies, security, data readiness and delivery capacity.

Skills

MarTech strategy

Adobe Experience Cloud

Product roadmaps

Vendor management

Stakeholder management

Analytics

Communication

Cross-functional leadership

Tools

GA4

Sprinklr

Workfront

Job description

Qiddiya Digital in Riyadh is seeking an experienced Senior MarTech Products Specialist to own MarTech capabilities across Qiddiya’s digital and marketing ecosystem, translating business, asset and marketing needs into clear MarTech capabilities, roadmaps and measurable outcomes, and managing the MarTech backlog across Adobe Experience Cloud, AEM, AEP, CJA, Target, DAM/Content Hub, Sprinklr and analytics platforms.