Marketing Specialist

KONE; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A global leader in innovative solutions is seeking a Marketing Specialist for their Riyadh office. This role involves leading customer marketing and creating effective campaigns for their building solutions. The ideal candidate has a Bachelor's degree in Business Administration or Marketing, 3-5 years of relevant experience, and a proactive mindset. Bilingual proficiency in English and Arabic is required. The company fosters an innovative culture prioritizing employee engagement and sustainability.

Qualifications

• 3-5 years of relevant experience in marketing, events, or brand management.
• Understanding of brand-building marketing and demand generation.
• Proactive and organized with a strong commercial mindset.

Responsibilities

• Lead planning and execution of marketing activities to create demand.
• Develop key messages for target groups.
• Use marketing tactics to drive brand awareness.

Skills

Digital marketing

Brand management

Data-driven approach

Stakeholder management

Communication in English and Arabic

Education

Bachelor of Business Administration/Marketing

Job description

Overview

Certified as a Top Employer; KONE is dedicated to a better world of work and excellent people practices. We are committed to fostering a great work culture and inspiring the highest standards of quality and efficiency by putting our people first and creating a workplace that nurtures collaboration, diversity, growth and wellbeing.

It's time to make a move. Join our flow. We have an exciting opening for Marketing Specialist to be based in our main office in Riyadh and reporting to Head of Marketing CX & Business Intelligence.

In this role you will lead customer marketing and digital demand creation for new and existing building solutions. You will work in close collaboration with frontline business line management teams, business development managers and offering managers to capture the business priorities and targets, then translate them into meaningful and effective marketing campaigns that support sales and drive our brand across different online and offline touchpoints.

Responsibilities

• Lead planning, development and execution of brand and business marketing activities for different market and customer segments to create demand, support sales and increase customer loyalty.
• Develop and manage key messages and value propositions for all target groups.
• Follow up on marketing activities with a result-driven mindset and provide information, analysis and feedback.
• Use different marketing tactics, activities, tools and channels for effective digital marketing and channel management to drive brand awareness.
• Support the Head of Marketing & Customer Experience in building a strong brand and executing the marketing and communications strategy aligned with global marketing strategies and local business requirements.
• Localize global marketing material and activities for a market-tailored approach.
• Manage relationships with external vendors and agencies (e.g., creative, event, advertising, PR, translation).
• Provide sales support for customer marketing with presentations, brochures and documents distributed to customers.

Qualifications

• Bachelor of Business Administration/Marketing.
• 3-5 years of relevant experience in digital marketing, marketing, events, or brand management in agencies or corporates working with international brands.
• Good understanding of brand-building marketing, digital marketing tools and demand generation.
• Data-driven approach.
• Proactive, organized with the ability to collaborate, co-create and manage relationships with stakeholders internally and with external agencies.
• Conceptual thinking and creativity with a strong commercial mindset.
• A “can do” attitude.
• Excellent command of English and Arabic language.

Note: Successful candidates will be invited to complete an automated video interview. Please check your e-mail regularly so you can submit as per the deadlines requested.

About KONE

At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area and we encourage participation and sharing of information and ideas. Sustainability is integral to our culture and daily practice. We follow ethical business practices and aim to develop a culture of working together where co-workers trust and respect each other and good performance is recognized.

We are proud to offer a range of experiences and opportunities to help you achieve your career and personal goals and enable you to live a healthy and balanced life.