Marketing Manager

McDonald's Saudi Arabia Central, Eastern, & Northern Regions; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food and beverage company in Saudi Arabia seeks a Marketing Manager to drive and execute marketing programs efficiently. Responsibilities include strategic planning, operational management, marketing initiatives, and people management. The ideal candidate will have 6-8 years of marketing experience, including at least 3 in a managerial position, and hold a Bachelor’s degree in Marketing or Business Administration. Strong organizational and leadership skills are essential for success in this role.

Qualifications

• 6 to 8 years of experience in marketing, preferably in food & beverage.
• Minimum 3 years in a managerial role.

Responsibilities

• Contribute to business planning and develop an overall marketing strategy.
• Coordinate with market research teams for analyzing market data.
• Develop and monitor operating systems for marketing compliance.
• Select and manage relationships with external vendors and agencies.

Skills

Marketing experience

Organizational skills

Problem-solving

Communication skills

Leadership skills

Education

Bachelor’s degree in Marketing or Business Administration

Job description

McDonald’s Saudi Arabia is owned and operated by Riyadh International Catering Corporation, which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom. It is a major contributor to the Kingdom’s economy. The company supports local suppliers and invests heavily in hiring and training the local workforce. Since its establishment in 1993, McDonald’s Saudi Arabia has been committed to providing safe, high-quality products to all its customers. It adheres to the highest standards of food safety and implements both local and international food safety systems. The menu at McDonald’s Saudi Arabia is designed to support an active and balanced lifestyle

Job Purpose

Drive the end‑to‑end execution of RICC (McDonald’s) marketing programs by leading daily operations, activating marketing plans with precision, and ensuring all initiatives are delivered on time, on budget, and to brand standards. Execute marketing activities that directly support the company’s plan‑to‑win objectives and maintain compliance with all regulations.

Job Responsibilities.

1. Strategy Development & Business Planning

• Contribute to business planning and help develop an overall marketing strategy aligned with RICC (McDonald’s) mission, vision, and long-term objectives
• Coordinate with market research teams to gather and analyze market data (economic climate, competitors, market forces, customer attitudes, preferences).
• Support pricing strategy implementation to ensure competitiveness.
• Develop and implement marketing plans to achieve market share targets.
• Adjust marketing strategies in response to changing market and competitive conditions

2. Marketing Operational Management

• Coordinate with functional and regional teams to ensure integrated and aligned marketing strategies.
• Develop and monitor operating systems, including policies, procedures, structure, and information flow.
• Ensure compliance with CSM quality and service standards.

3. Marketing Initiatives

• Define advertising objectives, recommend media choices, and manage resources for effective and economical campaigns.
• Provide recommendations related to menu design and development.
• Select and manage relationships with external vendors and agencies (printers, designers, advertising agencies, media).
• Ensure best practices in product launches, brand awareness, market positioning, and overall marketing operations.

4. People Management

• Support the identification and recruitment of key talent.
• Supervise and guide team members to ensure compliance with policies and procedures.
• Set performance objectives, provide support, evaluate performance, and deliver regular feedback.
• Promote a high‑performance culture aligned with company values.

Job Requirements

Knowledge & Experience

• 6 to 8 years of experience in marketing, preferably in food & beverage.
• Minimum 3 years in a managerial role.

Education & Certifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Strong organizational and planning skills.
• Problem‑solving and analytical abilities.
• Excellent communication and presentation skills.
• People management and leadership capabilities