Alomar Holding Company, a dynamic holding group, is seeking a talented Marketing Manager to join our team. Based in a thriving business environment, Alomar Holding is committed to driving growth and innovation across its diverse portfolio of subsidiaries. With a team of 11–50 employees, we foster a close-knit, collaborative culture that values creativity, ownership, and strategic thinking.
In this role, you will lead the development and execution of group-wide marketing strategies that strengthen brand visibility, support business goals, and ensure consistent positioning across the holding and its operating companies. The ideal candidate has a strong marketing background with proven expertise in digital marketing, brand management, campaign planning, and market analysis.
This position offers a unique opportunity to make a measurable impact, work across multiple industries, and collaborate with ambitious teams committed to excellence. Join Alomar Holding Company and be part of a journey toward sustainable growth and long-term success.
Tasks
- Develop and own the group-wide marketing strategy and translate it into tailored plans for each subsidiary (positioning, messaging, GTM).
- Build annual and quarterly marketing roadmaps covering campaigns, channels, timelines, budgets, and KPIs per company.
- Lead brand management for the holding and subsidiaries: brand guidelines, tone of voice, visual consistency, and reputation management.
- Define target segments and customer personas; oversee market research, competitive analysis, and demand insights.
- Plan and execute integrated campaigns across digital and offline channels (social, performance, SEO, PR, events, partnerships).
- Manage performance marketing (paid media), including agency coordination, targeting, creative briefs, and conversion optimization.
- Oversee content strategy and production: copy, video, photography, design, case studies, brochures, and presentations.
- Manage the group’s digital presence: websites, landing pages, analytics, SEO/SEM, email marketing, and marketing automation.
- Partner with Sales and Business Development to generate qualified leads, improve funnel performance, and support revenue growth.
- Establish measurement frameworks and dashboards; monitor ROI, CAC, CPL, conversion rates, brand metrics, and report to leadership.
- Manage and optimize the marketing budget, ensuring efficient allocation and measurable impact across companies.
- Own event and exhibition planning (including real estate expos): concept, booth design, collateral, logistics, and lead capture.
- Build and manage external relationships: agencies, media, influencers, vendors, and strategic partners.
- Lead internal stakeholder alignment with cross-functional teams (sales, operations, product, HR) to ensure smooth execution.
- Drive continuous improvement through testing (A/B), audience learnings, and campaign optimization.
- Manage and develop the marketing team (or shared resources), set goals, and ensure quality and on-time delivery.
- Ensure compliance with brand, legal, and regulatory requirements across all marketing activities.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
- 5+ years of progressive marketing experience, including at least 2 years in a leadership/management role; experience in multi-brand or group/hub marketing is highly preferred.
- Proven track record in building and executing marketing strategies, integrated campaigns, and go-to-market plans with measurable business impact.
- Strong analytical capability with hands-on experience in market research, competitive analysis, and performance reporting (KPIs, ROI, CAC/CPL, conversion rates).
- Solid expertise in digital marketing channels (paid media, SEO/SEM, social, email, analytics) and campaign optimization.
- Excellent communication, stakeholder management, and presentation skills, with the ability to influence senior leadership and align multiple business units.
- Demonstrated leadership skills with the ability to manage, coach, and motivate a team and external partners/agencies.
- High ownership mindset, strong project management skills, and the ability to prioritize across multiple companies and fast-moving initiatives.