Marketing Manager

TGP International; Riyadh; On-site; SAR 167,400 - 279,000; Full time

Job summary

A prominent food and beverage brand in Saudi Arabia seeks a Marketing Manager to lead the marketing function for the Seven Al Hamra Food Hall. This role requires overseeing all marketing activities, developing strategies, and managing both on-site and corporate-level marketing efforts. The ideal candidate should have a relevant degree, fluency in Arabic and English, along with local market knowledge and at least 5 years of experience in hospitality marketing. This position promises a dynamic environment and offers significant responsibility for brand management.

Qualifications

• Fluent in Arabic & English.
• Local market knowledge of Saudi Arabia.
• Minimum 5 years' post-qualification experience in marketing.
• Previous marketing hospitality experience is required.
• Proven experience in digital marketing.

Responsibilities

• Develop marketing strategies and plans for the Food Hall.
• Oversee social media strategy and content.
• Manage photography, video shoots, and influencer partnerships.
• Track and measure marketing efforts, providing regular reports.

Skills

Fluent in Arabic & English

Local market knowledge of Saudi Arabia

Proven experience in digital marketing

Experience working on B2C brands

Education

BS/MS degree in marketing or a related field

Job description

POSITION OVERVIEW

The Marketing Manager is responsible for establishing and leading a world-class marketing function for Seven Al Hamra Food Hall. The role to oversee all marketing activities, planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics. and promote all F & B brands across the Food Hall.

Reporting to the Food Hall Operations Manager, this role supports both corporate-level marketing control and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget.

CORE RESPONSIBILITIES

TGP International – Arabic Marketing Manager (Saudi-based)

1. Development of Marketing Strategy including: Brand strategy, Situational analysis, Digital strategy, Communications Strategy, Media Mix & Buying Plan, Marketing budget, Work alongside Project Lead/Partner to achieve project objectives.


2. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch plan.


3. Plan and execute all marketing activities, including events, activations, and partnerships, media buying.


4. Liaise and manage any third-party suppliers.


5. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include all F & B brand partners.


6. Activation strategy including event management for openings/campaign launches.


7. Oversee social media strategy, approve content calendar and ensure brand consistency across all channels.


8. Oversight of website development and coordination with developer.


9. Management of photography and video shoots and creation of briefs.


10. Influencer negotiation and management.


11. Develop and recommend partnerships/collaboration that are aligned with brands.


12. Brand guardian of all customer touchpoints for any client projects.


13. Overall responsibility for Seven Al Hamra Food Hall brand channels.


14. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports.

QUALIFICATIONS & EXPERIENCE

1. BS/MS degree in marketing or a related field.


2. Fluent in Arabic & English.


3. Local market knowledge of Saudi Arabia.


4. Previous marketing hospitality experience.


5. Proven experience in digital marketing.


6. Experience working on B2C brands.


7. Minimum 5 years’ post-qualification experience.

Note: This job description reflects key duties and responsibilities of the position and is not to be interpreted as exhaustive.