Marketing Generalist - Saudi Arabia

Alan; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Equity participation

Health coverage

MacBook and tools provided

Ownership and impact

Job summary

Alan is building in Saudi Arabia, and you’ll be the person who makes us known, trusted, and chosen. As Alan’s first marketing hire in Saudi, you’ll sit at the intersection of strategy and execution, turning global assets into locally resonant stories, generating the first pipeline signals, and building the brand that makes the best companies in Riyadh want to be Alan customers.

You’ll own strategy and execution across brand, growth and product marketing, from messaging to events, with a

Qualifications

• 3–6 years of experience in growth or generalist marketing.
• Versatility across brand, content/SEO, events, and product marketing.
• Fluent in Arabic and English (written and spoken).
• Strong copywriting and storytelling skills in Arabic and English.

Responsibilities

• Build annual, quarterly and monthly go-to-market plans with the Saudi GM; own thinking and doing.
• Prioritize brand and awareness to build signals before a mature inbound machine.
• Adapt global brand initiatives into Saudi campaigns.
• Own organic social end-to-end; define social voice and pillars; activate platforms for a B2B and employer-brand audience.
• Lead PR and comms for Saudi milestones.
• Write compelling copy and storytelling.
• Build Alan’s Saudi website presence with local messaging and SEO.
• Create content (blogs, videos, social posts) adapting global playbooks.
• Localize SEO/GEO playbook and track impact.
• Support events logistics, follow-ups, and content creation.

Skills

Versatility in marketing

Copywriting & storytelling

Arabic & English fluency

Paid platform experience

Data-driven decision making

Entrepreneurial mindset

Tools

Google Ads

LinkedIn Ads

Job description

Health can’t wait.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That’s what we’re building with our team of 800+ people. If it speaks to you: we’re hiring across France, Spain, Belgium, and Canada. And beyond.

Your mission

We are building Alan in Saudi Arabia, and you will be the person who makes us known, trusted, and chosen.

As Alan’s first marketing hire in Saudi, you will sit at the intersection of strategy and execution, working hand-in-hand with the Saudi GM. You won’t wait for a playbook to be handed to you, you’ll help write it, then execute it yourself. You’ll be the one who turns Alan’s global assets into locally resonant stories, generates the first pipeline signals, and builds the brand that makes the best companies in Riyadh want to be Alan customers.

Your missions will include:

Strategy & Execution (in one role)

• Work directly with the Saudi GM to build annual, quarterly & monthly go-to-market plans and execute the experiments yourself. This is a hands‑on role — you own both the thinking and the doing.

• Prioritise ruthlessly: in a market where Alan is not yet known, you’ll sequence brand and awareness ahead of a mature inbound machine, and adjust as signals come in.

Brand, Comms & Social (your primary mandate)

You’ll own how Alan shows up in Saudi and make it culturally resonant — this is what will actually make Alan cut through.

• Establish Alan as a top‑of‑mind, trusted brand in Saudi, adapting Alan’s global brand initiatives into locally and culturally relevant campaigns (Arabic‑native, attuned to local moments and employer expectations).

• Own organic social end‑to‑end — define Alan Saudi’s social voice and editorial pillars, and activate the right platforms for a B2B and employer‑brand audience (LinkedIn as anchor, plus Instagram/TikTok/YouTube as they fit), consistent with global frameworks but locally led.

• Lead PR and comms for Saudi milestones — coordinate media opportunities and press releases to position Alan’s voice in local health and employee‑benefits conversations.

• Bring strong copywriting and storytelling instincts — every word you write should earn its place.

What success looks like: Alan is increasingly known and trusted among target buyers in Saudi. Branded organic traffic and brand awareness are growing, social is building a qualified local audience, and Alan is showing up credibly in the market’s conversations.

Content & SEO/GEO

• Build and maintain Alan’s Saudi website presence, ensuring it reflects local messaging and SEO/GEO priorities.

• Produce and prioritise content (blogs, videos, social posts, adapting global playbooks) that builds awareness and creates organic search presence.

• Localise Alan’s global SEO/GEO playbook and rigorously track impact.

Events into inbound growth

Build repeatable event formats and make sure their impact extends beyond the room. You will support events by:

• Supporting event logistics, timelines, registration pages, and materials

• Creating follow‑up emails and digital touchpoints after events

• Turning event themes and conversations into content

• Helping Sales follow up with the right people

• Using event activity to create retargeting audiences, campaign inputs, and reusable content

What success looks like: Events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time.

Who we are looking for

• You are a genuine swiss knife. You are equally comfortable writing a press release, building a landing page, and hosting a breakfast event for HR leaders. You don’t wait for specialists: your role spans across brand, growth, and product marketing. You spot and fill the gap yourself.

• You go local first. You understand that global assets are a starting point, not a finish line. You naturally translate messages, visuals, and events into what resonates in the Saudi market.

• You are data‑driven, not opinion‑driven. You define success metrics before you start. You know the difference between vanity metrics and the ones that actually move the pipeline.

• You build to last. When you build something, you document it so it scales. You think in systems and playbooks, not one‑offs.

• You thrive in 0‑to‑1. The absence of a fully‑built machine energises you rather than frustrates you. Ambiguity is something you resolve, not something you uplift.

• You are a natural collaborator. You work closely with Sales, feed them what they need, and you’re comfortable spending time in customer conversations to test your narratives and positiong live.

Requirements for the role

Must-haves

• 3–6 years of experience in growth or generalist marketing, ideally in a startup or scaleup environment

• Demonstrated versatility across multiple mission areas (brand, content/SEO, events, product marketing)

• Fluent in Arabic and English (written and spoken).

• Strong copywriting and storytelling skills : can write compelling copy in both Arabic and English

• Hands‑on experience with paid platforms (Google Ads and/or LinkedIn Ads)

• Comfort with data : can set up basic tracking, read dashboards, and iterate based on performance

• Entrepreneurial mindset: a self‑starter who doesn’t need a 50‑person team to make things happen

Nice to haves

• Experience in B2B SaaS, healthtech, insurtech or HR tech

• Familiarity with the Saudi or GCC business landscape and HR buyer profiles

• Experience with SEO tools (Semrush, Ahrefs, Search Console)

• Experience with CRM and marketing automation platforms

• Has worked as a first or early marketing hire before

Level target: C1–D on Alan’s level grid

What we offer

• Competitive salary : we believe in paying well and trusting people to do great work

• Meaningful equity : you are building this from scratch, and you should share in what you create

• A world‑class team to lean on : you won’t be alone. You’ll have the full support of Alan’s international sales, product, and operations teams

• Alan’s health coverage (of course )

• The tools to do your best work : MacBook, the best software, and an environment built for focus

• Real ownership and impact : you are not a cog in a machine. You are the machine.