Marketing Director

Flow; Riyadh; On-site; SAR 600,000 - 1,100,000; Full time

Job summary

Flow is seeking a Marketing Director, MENA to own the full marketing stack across the region, translating the Flow identity into Riyadh and beyond. You will lead PR, Brand, Growth and Performance, building the function from the ground up and delivering campaigns that drive occupancy and revenue.

You’ll report to regional leadership, recruit and develop a top-tier team, and partner with Leasing, Operations, and Product to optimize the analytics and attribution framework across markets.

Qualifications

• 10+ years of marketing leadership with brand and performance ownership
• Deep understanding of KSA/UAE markets; Arabic fluency a strong plus
• Proven track record building scalable marketing functions in real estate, hospitality, or premium tech

Responsibilities

• Define and steward the Flow brand across MENA, ensuring global consistency while building local relevance.
• Lead brand campaigns, PR, growth and performance initiatives to drive occupancy and revenue.
• Own paid and organic channels, analytics, and attribution to optimize CAC/LTV across markets.
• Recruit, develop, and lead a high‑performing marketing team and partner across functions to align local execution with strategy.

Job description

About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About the Role

As Marketing Director, MENA, you will own the full marketing stack for Flow across the region — from how the brand shows up in culture, to how we acquire and retain residents in every one of our communities. You will be the senior marketing leader on the ground, building the function from brand to performance and translating Flow's global identity into something deeply resonant in Riyadh, Dubai, and the wider region.

This is a builder's role for someone who is equally fluent in brand storytelling and performance dashboards, and who understands that in our category, every campaign ultimately needs to fill a building. You will report into MENA leadership and lead the teams responsible for PR, Branding, Growth, and Performance.

Responsibilities

Brand & Upper Funnel

• Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

• Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.
• Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

• Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.
• Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.
• Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Set clear goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

• 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
• Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
• Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.

Why Join Flow?

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom