Marketing Director, MENA: Brand, Growth & Performance

Flow; Riyadh; On-site; SAR 600,000 - 1,100,000; Full time

Job summary

Flow is seeking a Marketing Director, MENA to own the full marketing stack across the region, translating the Flow identity into Riyadh and beyond. You will lead PR, Brand, Growth and Performance, building the function from the ground up and delivering campaigns that drive occupancy and revenue.

You’ll report to regional leadership, recruit and develop a top-tier team, and partner with Leasing, Operations, and Product to optimize the analytics and attribution framework across markets.

Qualifications

• 10+ years of marketing leadership with brand and performance ownership
• Deep understanding of KSA/UAE markets; Arabic fluency a strong plus
• Proven track record building scalable marketing functions in real estate, hospitality, or premium tech

Responsibilities

• Define and steward the Flow brand across MENA, ensuring global consistency while building local relevance.
• Lead brand campaigns, PR, growth and performance initiatives to drive occupancy and revenue.
• Own paid and organic channels, analytics, and attribution to optimize CAC/LTV across markets.
• Recruit, develop, and lead a high‑performing marketing team and partner across functions to align local execution with strategy.

Job description

Flow is seeking a Marketing Director, MENA to own the full marketing stack across the region, translating the Flow identity into Riyadh and beyond. You will lead PR, Brand, Growth and Performance, building the function from the ground up and delivering campaigns that drive occupancy and revenue.

You’ll report to regional leadership, recruit and develop a top-tier team, and partner with Leasing, Operations, and Product to optimize the analytics and attribution framework across markets.