Marketing Director

FOL Management; Riyadh; Hybrid; SAR 500,000 - 900,000; Full time

Job summary

Flow is seeking a Marketing Director, MENA, to own the full marketing stack across the region. You’ll lead brand and performance, translating Flow’s identity into culturally resonant campaigns in Riyadh, UAE, and beyond.

You’ll report to MENA leadership and guide PR, Brand, Growth, and Performance teams to drive occupancy and revenue through integrated marketing strategies. The ideal candidate has 10+ years in marketing with a proven track record scaling functions in real estate, hospitality, or

Qualifications

• 10+ years of marketing experience with senior roles owning both brand and performance.
• Deep understanding of the KSA and UAE markets; Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions in residential real estate, hospitality, lifestyle, premium brands, or high-growth tech.
• Fluency across the funnel: capable of briefing brand campaigns, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across markets.
• Builder mindset — operating in fast-paced, high-growth environments.

Responsibilities

• Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA/UAE.
• Lead brand campaigns, partnerships, and cultural moments establishing Flow as the regional residential brand.
• Oversee PR, communications, and earned media strategy across English and Arabic media.
• Build content, social, CRM, and lifecycle marketing engines moving prospects from awareness to tour.
• Grow organic social, content, partnerships, events, and referral programs for MENA audiences.
• Develop community-led programs turning residents into strong new-lead channels.
• Own paid acquisition end-to-end: paid search, paid social, programmatic with full P&L responsibility.
• Set targets for CAC, cost per lease, occupancy ramp, and retention with solid analytics backing.
• Collaborate with leasing, operations, product, and global marketing to align local execution with strategy.
• Lead and develop marketing teams across PR, Brand, Growth, and Performance.
• Establish clear goals, metrics, and accountability across the function.

Skills

Brand strategy

Performance marketing

Leadership

Analytics

Cross-functional collaboration

Arabic language

Education

Bachelor's degree in Marketing or related field

Job description

About The Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About The Role

As Marketing Director, MENA, you will own the full marketing stack for Flow across the region — from how the brand shows up in culture, to how we acquire and retain residents in every one of our communities. You will be the senior marketing leader on the ground, building the function from brand to performance and translating Flow's global identity into something deeply resonant in Riyadh, Dubai, and the wider region.

This is a builder's role for someone who is equally fluent in brand storytelling and performance dashboards, and who understands that in our category, every campaign ultimately needs to fill a building. You will report into MENA leadership and lead the teams responsible for PR, Branding, Growth, and Performance.

Responsibilities

Brand & Upper Funnel

• Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

• Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.
• Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

• Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.
• Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.
• Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Set clear goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

• 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
• Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
• Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.

Why Join Flow?

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.