Marketing CRM Specialist

Confidential Careers; Riyadh; On-site; SAR 100,000 - 150,000; Full time

Job summary

Confidential Careers is seeking a CRM Specialist to lead data-driven fan engagement campaigns across multiple channels in a fast-paced sports environment. You will own lifecycle marketing—from planning to execution—and partner with cross-functional teams to maximize acquisition, retention and commercial performance.

The ideal candidate has hands-on experience with multi-channel campaigns, strong analytics, and a passion for customer-centric marketing.

Qualifications

• Experience in CRM, lifecycle marketing or campaign management.
• Experience managing multi-channel digital campaigns.
• Experience with CRM/marketing platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
• Strong analytical skills and ability to translate data into actionable insights.
• Understanding of segmentation, personalization and customer lifecycle marketing.

Responsibilities

• Create and manage CRM campaigns across email, WhatsApp, SMS and push notifications.
• Support campaign planning, scheduling and customer lifecycle initiatives.
• Segment audience data to deliver targeted and personalized communications.
• Work closely with internal teams to identify opportunities to improve fan engagement, acquisition, retention and commercial performance.
• Analyze campaign performance and provide insights and recommendations for improvement.
• Monitor CRM database health, data quality and first-party data growth.
• Continuously test and optimize campaign content, audiences, timing and channels.
• Ensure campaigns are accurately built, tracked and quality checked.

Skills

CRM marketing

Multichannel campaigns

Data analytics

Segmentation

Personalization

Stakeholder management

HTML basics

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

We are looking for a CRM Specialist to join a leading sports organization and support the delivery of data-driven, direct-to-fan campaigns across multiple channels.

Key Responsibilities

• Create and manage CRM campaigns across email, WhatsApp, SMS and push notifications.
• Support campaign planning, scheduling and customer lifecycle initiatives.
• Segment audience data to deliver targeted and personalized communications.
• Work closely with internal teams to identify opportunities to improve fan engagement, acquisition, retention and commercial performance.
• Analyze campaign performance and provide insights and recommendations for improvement.
• Monitor CRM database health, data quality and first-party data growth.
• Continuously test and optimize campaign content, audiences, timing and channels.
• Ensure campaigns are accurately built, tracked and quality checked.

Requirements

• years of experience in CRM, lifecycle marketing or campaign management.
• Experience managing multi-channel digital campaigns.
• Experience with CRM/marketing platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
• Strong analytical skills and ability to translate data into actionable insights.
• Understanding of segmentation, personalization and customer lifecycle marketing.
• Strong attention to detail, communication and stakeholder-management skills.
• Experience in sports, entertainment, e-commerce or another consumer-facing industry is an advantage.
• Knowledge of HTML is a plus.

We are looking for someone who is proactive, analytical, highly organized and comfortable working in a fast-paced environment, with a strong interest in CRM, data and customer engagement