Manager - Regional Cultural Program

Qiddiya Investment Company 1; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

Qiddiya Investment Company 1 seeks a leader to plan, deliver, and coordinate regional cultural programming across Saudi pavilions, ensuring authentic representation and high-quality experiences for visitors. The role requires close collaboration with regional stakeholders and government entities to align with the overall program calendar and objectives.

You will structure regional schedules, curate content, and drive consistency across venues while balancing cultural integrity with commercial

Qualifications

• 6–10 years of leadership in cultural programming or heritage initiatives.
• Proven experience with regional cultural programs or community activities.
• Deep knowledge of Saudi regional cultures and heritage diversity.
• Experience ensuring authentic representation across multiple contributors.
• Experience coordinating with government bodies, regional representatives, and cultural institutions.
• Ability to align diverse stakeholders with varying expectations and requirements.

Responsibilities

• Develop, produce, and manage detailed programming plans for regional pavilions.
• Structure schedules across regions to ensure diversity and visitor engagement.
• Coordinate performances, demonstrations, and experiences across regional zones.
• Curate authentic regional content in collaboration with regional entities and cultural stakeholders.
• Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions.
• Coordinate with Operations, FM, and Asset teams to ensure readiness of regional spaces.
• Drive program financial sustainability with Commercial to identify revenue opportunities.
• Monitor engagement and identify underperforming areas for improvements.

Skills

Saudi culture knowledge

Stakeholder management

Event delivery

Cultural sensitivity

Cross-functional collaboration

Cultural-commercial balance

Job description

Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling

Role Purpose

Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives.

Key Responsibilities

Program Planning & Delivery

• Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar
• Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement
• Coordinate delivery of performances, demonstrations, and experiences across regional zones

Cultural Representation & Content Development

• Curate authentic regional content in collaboration with regional entities and cultural stakeholders
• Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions
• Define program requirements, themes, and cultural narratives for each region

Stakeholder & Government Coordination

• Manage relationships with regional representatives, government entities, and cultural institutions
• Coordinate participation, logistics, and readiness of all regional contributors
• Ensure alignment with stakeholder expectations and cultural objectives

Operational Integration & Readiness

• Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces
• Ensure program feasibility, scheduling, and capacity planning across pavilions
• Support setup, rehearsals, and live delivery across all regions

Performance & Continuous Improvement

• Monitor visitor engagement and attendance across regional programs
• Identify underperforming areas and implement improvements
• Ensure consistent delivery standards across all regional experiences
• Drive financial performance of regional programs through program planning, development, and delivery
• Work with Commercial to identify and develop revenue opportunities that support program financial sustainability
• Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders
• Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events

Key Success Metrics

• Participation of regional stakeholders
• Visitor engagement across regional pavilions
• Quality and authenticity of representation
• Delivery of regional program budget in line with approved targets

Required Skills & Competencies

• Strong understanding of Saudi regional culture and heritage
• Stakeholder coordination and relationship management
• Event/program delivery capability
• Cultural sensitivity and attention to detail
• Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams
• Ability to balance cultural integrity with commercial objectives and outcomes

Requirements

• 6–10 years of experience, with a strong background in cultural programming, event management, or heritage-related initiatives
• Proven experience working with regional cultural programs, heritage initiatives, or community-based cultural activities
• Strong understanding of Saudi regional cultures, traditions, and heritage diversity
• Experience ensuring authentic representation and cultural accuracy across multiple contributors
• Demonstrated experience managing multiple stakeholders, including:
• Government entities
• Regional representatives
• Cultural institutions
• Ability to coordinate and align diverse stakeholders with varying expectations and requirements
• Experience working within structured or government-led environments is preferred
• Proven experience in planning and delivering multi-activity or multi-location programs
• Ability to manage parallel program streams across different zones or locations
• Experience translating high-level programming plans into detailed schedules and execution plans
• Experience working closely with operations teams to ensure program feasibility and delivery
• Understanding of site logistics, capacity management, and event constraints
• Ability to support delivery in live, fast-paced environments
• Experience in large-scale cultural festivals, national events, or destination programming
• Exposure to multi-regional or multi-cultural program environments
• Experience in pre-opening or activation phases is an advantage