HS Field Manager

LG Electronics; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

LG Electronics in Saudi Arabia seeks a Lead Coach to manage the Home Appliance HS Field Sales team and drive sales distribution and market share targets across regions. You will develop field sales strategies aligned with company objectives and monitor KPIs to optimize performance.

The role requires leadership, coaching, and strong analytics, with frequent travel to key retailers and partners. Collaboration with marketing, supply chain, and category teams will optimize product availability and

Qualifications

• Bachelor's degree in business or marketing or related field.
• 5+ years in Sales, Retail Management or Field Sales Operations.
• Leadership or team management experience with travel willingness.

Responsibilities

• Lead coach and manage the Home Appliance HS Field Sales team to hit sales targets.
• Develop and execute field sales strategies aligned with business plans.
• Monitor performance, KPIs, and productivity across regions and channels.
• Strengthen relationships with retailers, distributors, and channel customers.
• Ensure in-store execution, product visibility, and promotional activities.

Skills

Leadership

Coaching

Team management

Sales strategy

Market analysis

Customer relationships

English fluency

Arabic proficiency

Communication

Travel willingness

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

Microsoft Excel

PowerPoint

CRM systems

Job description

Lead coach and manage the Home Appliance HS Field Sales team to achieve sales distribution and market share targets. Develop and execute field sales strategies aligned with company objectives and business plans. Monitor sales performance productivity and KPIs across assigned regions and channels. Strengthen relationships with key retail partners distributors and channel customers. Ensure excellent in-store execution product visibility merchandising standards and promotional activities. Analyze market trends competitor activities and customer insights to identify growth opportunities. Conduct regular field visits to evaluate team performance and provide coaching and guidance. Collaborate with marketing supply chain and category teams to optimize sales initiatives and product availability. Manage sales forecasting inventory monitoring and demand planning activities. Recruit train and develop field sales talent to build a high-performing sales organization. Prepare sales reports business reviews and performance presentations for management.

Bachelor's degree in Business Administration, Marketing, or a related field. 5+ years of experience in Sales, Retail Management, or Field Sales Operations. At least 2 years of experience in a leadership or team management role. Experience within consumer electronics, home appliances, FMCG, or a related industry. Strong leadership, coaching, and people management skills. Excellent analytical, negotiation, and communication abilities. Proven track record of achieving sales and market share targets. Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools. Fluent in English. Valid driving license and willingness to travel frequently. Experience managing Home Appliance (HS) or Consumer Electronics sales teams. Knowledge of the Saudi retail and distribution market. Experience working with major retailers and distributors. Arabic language proficiency. Experience using CRM systems and sales analytics platforms. Experience in a multinational organization. Strong understanding of merchandising, retail execution, and category management.