Head of Marketing-Retail

Mackenzie Jones Limited; Riyadh; On-site; SAR 600,000 - 850,000; Full time

Job summary

Mackenzie Jones Middle East is seeking a Head of Marketing to lead brand strategy and programs across multiple channels in Saudi Arabia's retail sector. The role reports to the CEO and chairs collaboration with Purchasing to align product mix, positioning and pricing across stores.

The successful candidate will have at least 10 years of marketing leadership in the GCC, strong stakeholder management, and Arabic language preference due to location.

Qualifications

• A minimum of 10 years marketing experience in a retail environment in the Middle East, in particular Saudi Arabia.
• Degree educated, in marketing, mass communications or business administration.

Responsibilities

• Develop and implement strategy and programs to create interest, demand and recognition for the Brand and its products and services.
• Oversee Marketing, Creative Health & Wellness Services, Advertising, Social Media and Website interactions.
• Coordinate with Purchasing and other management to ensure right product mix, positioning and pricing.

Skills

Marketing leadership

Retail marketing

Arabic language

Education

Degree in marketing/BA

Tools

CRM platforms

Media planning software

Job description

My client is large pharmacy retailer based in Riyadh with a focus on inmplementing change and brining a new customer experience to it's retail channel.

Reporting directly to the CEO; The Head of Marketing is responsible for the strategy and programs to create interest, demand and recognition for the Brand and its products and services through the use of Product Marketing, Creative Health & Wellness Services, Advertising, Strategic Relationships, Direct Event Marketing, and Social Media & Website interaction.

In addition, to ensure the product is demand driven, Marketing & Visual Merchandising works with Purchasing and other core management teams to ensure the right mix of products, positioning and price. The Head of Marketing is responsible for the management of chain pharmacy layouts to ensure stores are consistent and merchandised according to standards.

• A minimum of 10 years marketing experience in a retail environment in the Middle East, in particular Saudi Arabia
• Degree educated, with a bias in marketing, mass communications or business administration
• Strategic experience of all marketing communications channels including; Advertising, Media Planning, Corporate Identity, Direct Marketing, CRM, Events, Exhibitions and Sponsorships
• Strong innovative individual who can utilise a small marketing to budget to create a mass appeal
• Manage a marketing product team an build relationships with agencies
• Experience of many key stakeholders and managing accordingly
• Arabic speaking preference due to location

About The Company

Mackenzie Jones Middle East has decades of HR, Marketing, Finance & Accounting, Sales, Secretarial & Business Support, Management Consulting and Engineering recruitment expertise. Along with a deep understanding of key market sectors and regions, we never forget to treat clients, companies and candidates as individuals who have unique needs.

So we always listen, constantly learn, occasionally challenge and frequently advise. It’s all part of a service renowned for its courtesy, consideration and dedication. Based in Dubai since 2006, our office covers the GCC and Levant countries and with the right regional expertise, we are the leading specialists.

We’re growing rapidly because people appreciate our honesty, commitment and results.

Areas of specialties we recruit for is: Human Resources, Finance & Accounting, Marketing, Sales, Secretarial & Business Support, Executive Search, Banking & Financial Services, Management Consulting and Engineering.