Head of Marketing — Brand, Growth & Regional Strategy

Informa Group Plc.; Riyadh; Sur place; SAR 380 000 - 560 000; Plein temps

Résumé du poste

Informa Group Plc. seeks a Head of Marketing to lead the brand audience and go-to-market strategy for LIONS Riyadh, establishing the festival as a premier regional platform.

You will oversee a diverse team, blend brand thinking with data-driven insights, and align marketing with global Lion s standards while delivering measurable growth. The role requires a strategic leader with digital marketing prowess and strong collaboration across Content, PR, Commercial, and Partnerships to build community

Qualifications

• Degree or professional background in marketing, communications, business, or related field.
• Significant senior-level marketing experience within events, media, or premium global brands.
• Experience launching or scaling brands in competitive markets.
• Experience delivering integrated campaigns across paid, owned, earned, digital, social and CRM channels.

Responsabilités

• Lead brand, audience, and go-to-market strategy for LIONS Riyadh.
• Manage a diverse team of marketers and specialists.
• Collaborate with Lions Content, PR, Commercial, and Partnerships to strengthen positioning and audience growth.
• Drive data-driven optimisation, testing, and ROI across campaigns.
• Ensure campaigns reflect the LIONS brand tone and meet KPIs and budgets.

Connaissances

Strategic marketing leadership

Brand strategy

Audience insight

Digital marketing

Marketing technology

Cross-functional leadership

Analytics & data-driven

Stakeholder management

Formation

Degree in marketing/related field

Outils

SAP

TM1 (IBM)

Oracle

Description du poste

Informa Group Plc. seeks a Head of Marketing to lead the brand audience and go-to-market strategy for LIONS Riyadh, establishing the festival as a premier regional platform.

You will oversee a diverse team, blend brand thinking with data-driven insights, and align marketing with global Lion s standards while delivering measurable growth. The role requires a strategic leader with digital marketing prowess and strong collaboration across Content, PR, Commercial, and Partnerships to build community