Head of Marketing

Foodics; Riyadh; On-site; SAR 350,000 - 600,000; Full time

Job summary

Foodics is looking for a Head of Marketing, Saudi Arabia to lead marketing for our largest and most strategically important market. You will be fully accountable for how Foodics shows up in Saudi Arabia—from brand and demand generation to campaign execution and merchant engagement—and will report directly to the VP of Marketing.

Saudi Arabia is Foodics' biggest market and needs a leader who can bring both strategic rigor and creative excellence: someone who plans and budgets like an operator,

Qualifications

• 8-10 years of marketing experience with team and budget management.
• Strong business acumen—link marketing to revenue, pipeline and growth.
• Tech industry experience and fluency in B2B tech marketing; background in F&B tech, fintech or software welcomed.

Responsibilities

• Full Saudi Arabia marketing strategy and execution with accountability to VP of Marketing.
• Plan and budget for the Saudi marketing function, including forecasting and performance tracking against revenue/goals.
• Lead a team of three (Social, PR & Communications, Events) and manage an external marketing agency.
• Provide creative direction and content production with the agency to deliver high-quality campaigns.
• Collaborate with Product Marketing, Performance Marketing, and Communications for a unified go-to-market plan.
• Coordinate with Sales and Customer Success in Saudi Arabia to align marketing with pipeline and merchant retention.
• Develop deep relationships with merchants in the Saudi F&B community to inform strategy and opportunities.
• Position Foodics as a strategic partner to F&B businesses rather than just a POS vendor.

Skills

Marketing leadership

Budget management

B2B tech marketing

Saudi market knowledge

Team development

Campaign production

Job description

Who Are We

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell

Foodics is looking for a Head of Marketing, Saudi Arabia to lead marketing for our largest and most strategically important market. This is a head-level, market-owning role: you will be fully accountable for how Foodics shows up in Saudi Arabia - from brand and demand generation to campaign execution and merchant engagement - and will report directly to the VP of Marketing.

Saudi Arabia is Foodics' biggest market and needs a leader who can bring both strategic rigor and creative excellence: someone who plans and budgets like an operator, thinks and owns revenue like a growth leader, and still has the creative instincts to produce campaigns that resonate with the market.

What Will You Do

• Full marketing strategy and execution for the Saudi Arabia market, with direct accountability to the VP of Marketing.
• Planning and budgeting for the Saudi marketing function, including forecasting, resource allocation, and performance tracking against revenue and growth goals.
• Leadership of a team of three (Social, PR & Communications, and Events), plus management of an external creative/marketing agency.
• Creative direction and content production, working closely with the agency to deliver high-quality, on-brand campaigns.
• Close cross-functional collaboration with Product Marketing, Performance Marketing, and Communications to ensure a unified go-to-market approach.
• Coordination with Sales and Customer Success in Saudi Arabia to align marketing activity with pipeline, revenue, and merchant retention goals.
• Deep, active relationships with merchants in the Saudi F&B community, using market presence to inform strategy and unlock opportunities.
• Positioning Foodics around its mission and value - as a strategic partner to F&B businesses - rather than competing purely as a point-of-sale commodity.

What Success Looks Like (First 6-12 Months):

• A clear, well-structured marketing plan for the Saudi market, built and owned end-to-end.
• Creative output that is relevant and tied to business outcomes - not creative for its own sake.
• Demonstrated ownership of revenue impact, with a growth-hacking mindset applied to the Saudi market.
• Foodics established as a clear leader in the Saudi F&B community.

What Are We Looking For

• 8-10 years of marketing experience, including team and budget management, with a track record that supports head-level seniority.
• Strong business acumen - comfortable connecting marketing activity to revenue, pipeline, and growth, not just brand and creative metrics.
• Tech industry experience and fluency in B2B tech marketing; background in F&B tech, fintech, or software is welcomed.
• Proven ability to plan and manage budgets, and to lead and develop a small team.
• Strong creative sensibility and experience overseeing agencies and campaign production.
• Deep understanding of the Saudi market, with existing or fast-built relationships within the local F&B and merchant community.
• Saudi national, based at the Foodics headquarters in Riyadh.

What We Offer You

We believe you will love working at Foodics!

• We offer highly competitive compensation packages, including bonuses and the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.