Head of Consumer & Market Insights

Client of NicheHR Global; Riyadh; Vor Ort; SAR 400.000 - 700.000; Vollzeit

Zusammenfassung

Client of NicheHR Global is seeking a senior leader to own Consumer & Customer Insights, Market Research, and Category Intelligence. You will drive an insights agenda across multiple markets, translating data into strategy for Marketing, Sales, Product and Leadership teams.

The role requires extensive experience in Consumer/FMCG or closely related sectors, evidenced by a track record of shaping business decisions through robust analytics and stakeholder collaboration.

Qualifikationen

• 12+ years of experience in Consumer Insights, Market Research or related fields.

Aufgaben

• Lead the development and execution of the insights strategy across consumer segments.
• Translate research into actionable business opportunities for marketing and product teams.
• Define objectives methodologies and analytics frameworks with stakeholders and agencies.
• Provide senior leadership with regular market and consumer intelligence reports.

Kenntnisse

Leadership

Market Research

Consumer Insights

Strategic Thinking

Stakeholder Management

Team Leadership

Data Analytics

Executive Communication

Research Agency Management

Category Intelligence

Ausbildung

Bachelor's degree in Marketing or related

Master's degree or MBA preferred

Jobbeschreibung

Consumer amp Customer Insights

Lead the development and execution of the overall customer and consumer insights strategy Develop a deep understanding of consumer behavior needs preferences motivations and purchasing patterns Identify emerging consumer trends and translate them into actionable business opportunities Develop customer and consumer segmentation frameworks to support targeted strategies Generate insights across different consumer segments channels markets and touchpoints

Market amp Category Intelligence

Monitor market dynamics category developments competitive activity and emerging trends within the broader consumer and smoke-free product landscape Conduct market sizing category analysis competitor benchmarking and opportunity assessments Identify white-space opportunities and potential areas for business and portfolio expansion Develop a strong understanding of changing consumer expectations and category dynamics

Research amp Analytics

Lead qualitative and quantitative consumer research initiatives including surveys focus groups interviews ethnographic research and other methodologies Define research objectives methodologies and analytical frameworks in partnership with internal stakeholders and external research agencies Analyze customer consumer sales market and behavioral data to identify meaningful trends and insights Establish robust insight-generation frameworks and dashboards to support business decision-making

Commercial amp Strategic Support

Partner closely with Marketing Sales Product Commercial Strategy and Leadership teams Translate complex research and data into clear commercially relevant recommendations Support brand positioning product development portfolio strategy pricing communication and go-to-market decisions Provide insights to support customer experience and engagement strategies Develop regular market and consumer intelligence reports for senior leadership

Leadership amp Capability Building

Build and lead the Customer Insights function and establish best-practice processes Manage external research agencies consultants and data partners Develop an insights-driven culture across the organization Establish frameworks tools and processes to ensure consumer insights are consistently incorporated into business decisions

CORE SKILLS amp COMPETENCIES

Consumer amp Customer InsightsMarket Research amp IntelligenceConsumer SegmentationMarket amp Category AnalysisConsumer Behaviour AnalysisQuantitative amp Qualitative ResearchData Interpretation amp AnalyticsCompetitive IntelligenceStrategic ThinkingCommercial AcumenStakeholder ManagementExecutive CommunicationResearch Agency ManagementTeam Leadership

EXPERIENCE & QUALIFICATIONS

12+ years of overall professional experience , with significant experience in Consumer Insights, Customer Insights, Market Research, Consumer Analytics, Category Intelligence, or a closely related function.Proven experience in a senior leadership role within Consumer/FMCG, Consumer Health, Nicotine replacement product manufacturing, Lifestyle, Retail, or another highly consumer-driven industry .Strong track record of leading consumer and customer insight functions, ideally across multiple markets or geographies.Experience developing and executing consumer insight strategies, segmentation, market research, and customer analytics .Strong experience across both qualitative and quantitative research methodologies , including designing research frameworks and interpreting complex datasets.Demonstrated ability to translate consumer, market, and behavioral data into commercial and strategic recommendations .Experience working closely with senior leadership and cross-functional teams including Marketing, Sales, Product, Strategy, and Commercial functions.Experience managing external research agencies, consultants, data providers, and research partners.Experience in emerging consumer categories, smoke-free products, reduced-risk products, nicotine, or adjacent categories would be an advantage.Strong understanding of consumer behavior, market dynamics, category development, competitive intelligence, and trend analysis .Bachelor s degree in Marketing, Business, Economics, Statistics, Psychology, Market Research, or a related discipline .A Master s degree or MBA in Marketing, Business, Consumer Insights, Analytics, or a related field is preferred.Strong English communication, presentation, analytical, and stakeholder management skills.