Earned Media Account Manager

Sport54; Riyadh; Hybrid; SAR 60,000 - 80,000; Full time

Job summary

A leading sports and entertainment agency in Saudi Arabia is seeking a bilingual PR Account Manager for its Earned Media team. The ideal candidate will manage high-profile accounts and develop PR strategies for major events. This role demands expertise in Arabic and English communications, along with strong project management skills. Competitive salary and benefits, including an annual discretionary bonus, are offered. The workplace model is hybrid, providing flexibility in working arrangements.

Benefits

Competitive Salary

Annual Discretionary Company Bonus – up to 8%

33 days annual leave (+ public holidays)

Qualifications

• 3–5 years in PR, communications, or media relations, ideally within sports, entertainment, or innovation sectors.
• Experience managing bilingual campaigns and working with Arabic media.
• Native-level Arabic and fluent English communication skills required.

Responsibilities

• Serve as the key contact for Arabic-speaking clients.
• Develop and execute PR strategies aligned with major events.
• Draft press releases and coordinate content capture.

Skills

Bilingual communication (Arabic/English)

Strategic thinking

Strong editorial copywriting

Project management

Knowledge of digital and social media trends

Tools

Meltwater

Cision

Job description

About 54group

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Role Overview

We are seeking a bilingual (Arabic/English) PR Account Manager to join our Earned Media team in KSA / Dubai / Abu Dhabi. This role will support high‑profile accounts. The ideal candidate will be a confident communicator, strategic thinker, and culturally attuned storyteller with experience in sports, innovation, or destination PR.

Application Deadline: January 31, 2026
Department: Earned Media
Employment Type: Full Time
Location: KSA
Workplace type: Hybrid
Reporting To: Wala Amara

This Role's Hiring Manager

Nick Nixon

Key Roles And Responsibilities

• Serve as a key point of contact for Arabic‑speaking clients and stakeholders.
• Build trusted relationships with client teams, ensuring strategic alignment and delivery excellence.
• Collaborate with internal teams (e.g. Partnerships, Content, Events).
• Plan and deliver monthly campaigns (newsletters, competitions, spotlight stories).
• Maintain a content calendar tied to F1 Academy, esports, and STEM events.
• Write internal messages for leadership, townhalls, and employee platforms.
• Coordinate staff involvement in activations (e.g. McLaren garage tours, Q&As).
• Track engagement metrics like open rates and sign‑ups.
• Develop and execute PR strategies aligned with race schedules, STEM launches, and innovation events.
• Draft and distribute press releases, media alerts, and executive talking points.
• Maintain relationships with Arabic and international media across sports, tech, and sustainability.
• Secure media coverage and manage accreditation for race weekends and activations.
• Support content capture days and script development for talent appearances and video content.
• Own and adapt messaging frameworks for different audiences (F1 Academy, esports, STEM, investors).
• Draft thought leadership content, panel blurbs, and moderator guides for major events (LEAP, FII, Web Summit).
• Collaborate with client teams to ensure consistent and impactful storytelling.
• Monitor media coverage, share of voice, and social media impressions.
• Compile regular reports on PR reach, content performance, and internal engagement.
• Use tools like Meltwater or Cision to track and analyse campaign impact.
• 3–5 years in PR, communications, or media relations, ideally within sports, entertainment, or innovation sectors.
• Proven experience managing bilingual campaigns and working with Arabic media.
• Native‑level Arabic and fluent English communication skills (written and verbal).
• Strong editorial copywriting and storytelling abilities.
• Strategic mindset with creative problem‑solving skills.
• Excellent organisational and project management capabilities.
• Confident working across multiple accounts and deadlines.
• Familiarity with PR tools (e.g. Meltwater, Cision).
• Understanding of digital and social media trends.
• Competitive Salary.
• Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual.
• 33 days annual leave (+ public holidays), pro‑rated.
• Working hours will be from 09.00 to 17.30 Sunday to Thursday with an hour taken for lunch between 12.00 and 14.00.

About We Are 54

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.