E-Commerce & Omni-Channel Development

Abbott Laboratories

Jeddah

On-site

SAR 300,000 - 540,000

Full time

14 days+

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Job summary

Abbott Nutrition International in Jeddah seeks an E-Commerce & Omni-Channel Development Lead to drive digital commerce growth across key customers, marketplaces, pharmacy chains, quick commerce platforms, and direct-to-consumer touchpoints.

You will collaborate with Sales, Marketing, Medical Affairs, Trade Marketing, and Supply Chain to ensure compliant digital content and activation, delivering seamless omni-channel experiences and strong online engagement.

Qualifications

Bachelor's degree or higher in a relevant field.
MBA preferred.
8+ years in FMCG/digital commerce or equivalent.
Experience leading e-commerce and omni-channel initiatives.

Responsibilities

Develop and execute e-commerce and omni-channel growth strategy.
Drive digital shelf excellence and content optimization.
Monitor KPIs: sales, market share, traffic, conversion, ROI.
Lead cross-functional teams across Sales, Marketing, and Supply Chain.

Skills

Strategic Thinking

Digital Commerce

Leadership

Education

Bachelor's Degree in Business Administration/Marketing/Pharmacy/Nutrition/Digital Commerce

Tools

E-Commerce Certifications

Job description

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is based in our Jeddah location within Abbott Nutrition International (ANI).

Divisional Information

Abbott Nutrition International (ANI)

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Purpose of the Role

The E-Commerce & Omni-Channel Development Lead is responsible for accelerating the growth of Abbott Nutrition's digital commerce business by developing and executing e-commerce and omni-channel strategies across key customers, marketplaces, pharmacy chains, quick commerce platforms, and direct-to-consumer touchpoints.

The role will drive sustainable growth of Abbott's Nutrition portfolio by enhancing digital shelf excellence, improving online shopper engagement, optimizing customer journeys, and creating seamless omni-channel experiences that support both healthcare professional recommendations and consumer purchasing behavior.

Working closely with Sales, Marketing, Medical Affairs, Trade Marketing, Supply Chain, and Digital teams, the role ensures Abbott Nutrition brands are effectively represented and activated across all digital channels while maintaining compliance with company and healthcare regulations.

Key Responsibilities

E-Commerce Strategy & Growth

Develop and execute Abbott Nutrition's e-commerce and omni-channel growth strategy in line with business objectives.
Deliver annual sales, market share, and profitability targets across digital channels.
Identify growth opportunities across pure-play e-commerce, pharmacy e-commerce, marketplaces, quick commerce, and omni-retail customers.
Build joint business plans with key e-commerce partners to accelerate category and brand growth.

Omni-Channel Development

Lead the development of seamless consumer and shopper experiences across online and offline channels.
Drive omni-channel initiatives that connect healthcare professional engagement, retail activation, pharmacy recommendations, and digital conversion.
Partner with customer teams to develop integrated online-to-offline activation plans.
Support implementation of innovative digital solutions that improve customer engagement and purchasing convenience.

Digital Shelf Excellence

Ensure best-in-class product content across all digital platforms.
Improve product discoverability through search optimization, category placement, content enhancement, and digital merchandising.
Monitor digital shelf KPIs including:
- Availability
- Content compliance
- Search rankings
- Ratings & reviews
- Share of search
Establish governance and execution standards across all e-commerce partners.

Shopper Marketing & Consumer Engagement

Collaborate with Marketing and Trade Marketing teams to develop digital-first activation plans.
Drive online campaigns, media investments, and promotional activities to increase traffic and conversion.
Support shopper journey optimization using first party and retailer data.
Develop initiatives that increase consumer loyalty, retention, and repeat purchase rates.

Analytics & Business Performance

Monitor and analyze business performance across digital channels.
Develop dashboards and management reports tracking:
- Sales
- Market share
- Traffic
- Conversion
- Basket size
- ROI
Leverage data and insights to identify growth opportunities and improve commercial effectiveness.

Cross-Functional Leadership

Partner with Supply Chain & Distributers to ensure product availability and reduce out-of-stock occurrences.
Work closely with Medical Affairs and Regulatory teams to ensure compliance of digital content and communications.
Collaborate with Finance on forecasting, investment tracking, and profitability management.
Support digital transformation initiatives across the commercial organization.

Key Performance Indicators (KPIs)

Financial

E-commerce Net Sales Growth.
Market Share Growth.
Gross Profit Contribution.
Revenue Delivery vs Plan.

Commercial Excellence

Digital Shelf Compliance.
Share of Search.
Product Availability (OSA).
Online Assortment Coverage.

Consumer Metrics

Conversion Rate
Average Order Value
Repeat Purchase Rate
Customer Acquisition & Retention

Execution Metrics

Joint Business Plan Delivery.
Promotional ROI.
Customer Satisfaction.
Omni-Channel Program Adoption.

Qualifications

Bachelor's Degree in Business Administration, Marketing, Pharmacy, Nutrition, Digital Commerce, or related field.
MBA preferred.
Additional certifications in E-Commerce, Digital Marketing, Analytics, or Commercial Excellence are advantageous.

Experience

8+ years of experience in FMCG, Healthcare, Nutrition, Consumer Health, or Retail industries.
Minimum 3-5 years leading e-commerce and/or omni-channel commercial functions.
Strong experience managing key online retailers, pharmacy chains, and marketplace platforms.
Demonstrated success delivering profitable growth through digital commerce channels.
Experience working in highly regulated healthcare or nutrition categories preferred.

Critical Competencies

Commercial Leadership