E‑Commerce Growth Lead: Data‑Driven Merchandising (Remote GCC)

ABYAT; Riyadh; On-site; SAR 260,000 - 380,000; Full time

Job summary

ABYAT is expanding its e-commerce leadership across GCC markets. The E‑Commerce Lead – Data & Merchandising will own site performance, customer journeys, and data-driven merchandising across ABYAT’s digital channels. You will drive revenue growth through experimentation, insights, and cross-functional collaboration.

You will oversee CRO roadmaps, KPI monitoring, and dashboards while partnering with Tech, Marketing, CRM, and Data teams to deliver scalable analytics and personalisation initiatives.

Qualifications

• Bachelor’s degree in Analytics, Data Science, Business, Engineering, or a related field.
• Minimum 5+ years of progressive experience in e-commerce, digital merchandising, or data/analytics roles.
• Advanced proficiency with GA4, Tableau, and Looker Studio.
• Experience with search, personalization, and customer experience platforms (e.g., Algolia, Bloomreach, Klaviyo, CDP/CEP tools).
• Proven success in executing merchandising and CRO strategies that drive measurable commercial results.
• Strong analytical and financial acumen with the ability to translate insights into action.
• Excellent communication and stakeholder management skills, with ability to influence cross-functionally.
• Strong understanding of digital marketing channels, performance measurement, and best practices.
• Familiarity with emerging digital trends and technologies including AI/ML, automation, and AR/VR.
• Thrives in fast-paced, high-growth environments with a strong growth mindset and passion for digital innovation.

Responsibilities

• Lead site merchandising across category hierarchy, PDPs, PLPs, navigation, and promotional placements to improve conversion and commercial performance.
• Own the CRO and experimentation roadmap across PDP, PLP, category, cart, checkout, and landing pages.
• Define, monitor, and report on core digital KPIs including conversion rate, bounce rate, AOV, funnel drop-offs, and cart abandonment.
• Own the cross-site content and merchandising calendar, ensuring relevance, freshness, and commercial impact.
• Partner cross-functionally with Tech, Marketing, CRM, Operations, and Business Units to optimize the website experience end-to-end.
• Optimize the customer journey using behavioral analytics and segmentation, identifying and prioritizing UX and technical enhancement opportunities with testable hypotheses.
• Deliver monthly dashboards on web and mobile performance, campaign analytics, and benchmarks versus targets.
• Build business cases and financial models to support investment in CRO, personalization, and digital experience initiatives.
• Partner with Data teams to design scalable dashboards, KPIs, and reporting frameworks, translating complex analytics into clear insights for senior leadership.
• Leverage advanced analytics and personalization platforms including GA4, Tableau, and CDP/CEP tools.
• Support the adoption of emerging digital capabilities including AI/ML-driven personalization, automation, and innovative UX technologies.

Skills

GA4

Tableau

Looker Studio

Analytics

Personalization

CRO

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Digital marketing

Education

Bachelor’s degree in Analytics, Data Science, Business, Engineering, or related field

Tools

Algolia

Bloomreach

Klaviyo

CDP/CEP tools

Job description

ABYAT is expanding its e-commerce leadership across GCC markets. The E‑Commerce Lead – Data & Merchandising will own site performance, customer journeys, and data-driven merchandising across ABYAT’s digital channels. You will drive revenue growth through experimentation, insights, and cross-functional collaboration.

You will oversee CRO roadmaps, KPI monitoring, and dashboards while partnering with Tech, Marketing, CRM, and Data teams to deliver scalable analytics and personalisation initiatives.