Director of AI-Driven Catalog & Store Experience

Salla; Saudi Arabia; On-site; SAR 500,000 - 800,000; Full time

Job summary

Salla is seeking a seasoned Product Leader to own the Catalog and Store data system, guiding data quality and buyer experiences from search to purchase. You will set strategy, coach a team of four PMs, and shape how AI enrichment and data structures improve storefront performance in a regional context.

You will lead with a data-driven approach, balancing structure and freedom for merchants while delivering measurable conversion improvements. This is a senior, on-site role in Saudi Arabia.

Qualifications

• Six or more years in product management, including a self-serve platform where users created their own data and you owned its quality.
• A number you moved by changing what users produced at the moment of entry, not by cleaning it up afterwards.
• HHands-on ownership of a buyer-facing commerce experience, such as search, discovery or product pages, with conversion you moved and experiments that proved it.
• AI in production on structured data, with concrete answers on confidence thresholds, error rates and what you did when it was wrong at scale.
• Fluency in how product data is structured: taxonomies, attributes, variants, identifiers, matching, and external channel requirements.
• You own outcomes rather than roadmaps, can set a strategy others repeat, and have managed and coached product managers without stepping away from the craft.
• Full professional fluency in Arabic and English, regional merchant context preferred, and willing to work on-site in Saudi Arabia.

Responsibilities

• Set the strategy for Catalog and Store as one system, so a new category or way of selling is a configuration, not a rebuild.
• Own how product data is created and improved, and define quality by how the data performs downstream, not by how many fields are filled.
• Own the buyer's path from search to purchase: search relevance, the product page and availability.
• Design for the people who actually enter the data, including those who do not own the store, so the good path is the fastest one.
• Put AI to work where it earns trust: decide what we generate, what we suggest and what we never touch, and learn from every correction.
• Use AI to take merchants from a blank store to a well-designed, ready-to-sell storefront.
• Validate every bet against the outcome it promised: experiment where traffic allows, measure where it does not, and stop what does not work.
• Decide how much structure to impose and where merchants stay free, including for external channels with strict requirements.
• Lead four product managers, two on Catalog and two on Store: give them real ownership, coach their craft and raise the bar of what the group ships.

Skills

Product management

Leadership

Strategy

AI in data

Arabic & English fluency

Job description

Salla is seeking a seasoned Product Leader to own the Catalog and Store data system, guiding data quality and buyer experiences from search to purchase. You will set strategy, coach a team of four PMs, and shape how AI enrichment and data structures improve storefront performance in a regional context.

You will lead with a data-driven approach, balancing structure and freedom for merchants while delivering measurable conversion improvements. This is a senior, on-site role in Saudi Arabia.