Overview
Job Description Manage and oversee the Digital Product function, ensuring accurate and timely data collection, interpretation, and analysis, and use of data-driven insights to inform business decisions. Responsible for managing the agency that supports all roles in technical documentation as well as business intelligence ad hoc requirements. Collaborate with cross-functional teams including Marketing and Digital Technology to develop and implement data-driven strategies to drive business growth, improve the Guest experience, and increase revenue.
Accountabilities
Digital Traffic Analytics
- Lead the implementation and ongoing use of digital analytics platforms and measurement frameworks.
- Ensure accurate data collection and analysis to support paid media optimization and budget allocation decisions.
- Partner with cross-functional teams to run A/B and multivariate tests to improve engagement and conversion across digital channels.
- Work with external analytics partners to analyze and report on performance across digital marketing channels.
- Support Digital Trading and Merchandising teams with traffic forecasting and marketing spend efficiency insights.
- Collaborate with Business Data Analytics to analyze and improve automated Guest communication journeys.
- Stay informed on industry trends, best practices, and emerging digital analytics technologies.
Digital Product Analytics
- Lead the use of product analytics tools to analyze user behavior and conversion performance.
- Perform funnel analysis and user journey mapping to identify improvement opportunities.
- Track and report key customer journey metrics across discovery, engagement, and checkout stages.
- Partner with UX and UI teams to enhance the customer experience using data insights.
- Build and maintain an experimentation roadmap with clear success measures.
- Drive conversion rate optimization initiatives in collaboration with product management.
Analytics Agency Management
- Manage the external analytics partner supporting technical documentation and ad-hoc analytics needs.
- Define scope, manage budget, and ensure timely delivery of analytics initiatives.
- Work with agency partners to identify opportunities for improved insights and analytics capabilities.
Work Environment
- Indoors: 100%
- Outdoors: 0%
- Working Days: 5 Working Days
- Days off: 2 Days Off
- Working Hours: 8:00 AM – 6:00 PM (1 hour break)
Job Requirements
- Education: Bachelor’s degree in data science, math, computer science, marketing, or related field required; Master’s degree preferred.
- Experience: 5+ years of experience in digital analytics, with a focus on marketing and product analytics.
- Strong background in working closely with digital marketing in an e-commerce high volume environment.
- Experience managing digital analytics agencies preferred.
- Experience with A/B and multivariate testing, and knowledge of statistical analysis.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
- Computer Skills
- MS Office Suite, advanced MS Excel user
- Strong knowledge of analytics tools and platforms for A/B testing, including Google Analytics, Hotjar, Kochava, Adobe Target, Amplitude, etc.
- Languages: English - Arabic